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Political Perceptions: Paul Ryan’s Intangible Assets
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Seib points to the intangible assets Ryan brings to to the Romney presidential campaign, which fill in for areas in which Romney is weak. The working man touch to connect with working class voters, avid sportsman to connect with younger voters, a practising Catholic to reach out to Catholic voters given Romney's Mormon background, the energizing effect for conservative voters having someone who has fought hard for the conservative cause. Also important will be Ryan's friendly manner, down to earth talk, and ability to talk to voters of all opinions, to reach out to independent voters.
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