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Team Romney's Relentless Driver
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Tags: Current Focus, United States,
The Romney campaign's campaign manager Matt Rhoades is from Saratoga Springs, New York and attended Syracuse University. He rose through the ranks doing opposition research at the Republican National Committee. He has a good sense for the media cycle, getting the candidate out in the best light, and a willingness to use a barrage of ads at critical points to turn the tide. Rhoades is competitive and eager to win. He has conserved resources throughout the campaign, maintained a loyal team and tightly run the campaign to avoid the dysfunction of the previous Romney campaign in 2008. Some of the key decisions Rhoades pesuaded Romney to make are releasing his tax returns before the must win Florida primary given Romney's reluctance to do so, and getting the candidate to give up his suit and wear informal clothing. The informal dress and manner has taken away some of the negative image of a Romney as a business type not comfortable with ordinary people.
The Romney 2012 U.S. presidential election campaign manager Matt Rhoades
05/26/2012
Rhoades grew up in Saratoga Springs in upstate New York, and went to Syracuse University. He has the competitive spirit, maintained a disciplined campaign, and a willingness to persuade Romney to make decisions he was otherwise reluctant to take to convince skeptical voters.
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