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Airbus's New Push: Made in the U.S.A.
Keywords:
Airbus's plan to invest $600 million for a manufacturing plant in the U.S. state of Alabama. Airbus plans are to assemble the A320 models of single aisle planes at a new plant in the Mobile area in 2015. By 2018 the plant would make 50 planes annually including the planned shift to the "Neo" version of the A320 with new engines. Because the planes are priced in U.S. dollars manufacturing in the U.S. helps reduce the effects of currency fluctuations on Airbus's financial performance. Costs of manufacturing are similiar to that in Europe, according to Airbus executives, as final assembly is only 5% of the cost and about 40% of Airbus equipment for planes is manufactured in the U.S. But Airbus management has realized the importance that final assembly plays in perceptions about where the plane is made, with these perceptions playing a part in getting a bigger share of the market.
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Manufacturing in the U.S. will reduce the impact of currency fluctuations as planes are priced in U.S. dollars. It also improves the public perception of Airbus in the U.S. in its effort to secure orders from airlines in the U.S.
Linked Articles
Airbus's New Push: Made in the U.S.A.
Wall Street Journal 07/02/2012
Wall Street Journal 07/21/2011
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