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India Has 1.2 Billion People but Not Enough Drink Coke
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Coca-Cola will invest $5 billion in India by 2020 as part of a plan to invest $30 billion in capacity and marketing in emerging economies. The plan is designed to double sales revenue and volume by 2020. Coca-Cola today has 60% of the Indian soft drinks market, according to Euromonitor Intenational, because it also owns the brands of Parle Agro Pvt. Ltd- Thums Up, Limca, Gold Spot and Maaza. The Parle acquisition gave Coca-Cola a bottling and marketing system on which to base its expansion.
Coca Cola China and India.
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India Has 1.2 Billion People but Not Enough Drink Coke
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India Has 1.2 Billion People but Not Enough Drink Coke
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