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Marchionne is Steady Behind the Wheel
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Howes gives Marchionne high marks for doing what Daimler failed to do. He says Fiat took the best of what Chrysler had and melded it with the best parts of Fiat to create an integrated company. Both Chrysler and Fiat benefit in the process. There is a lot to be done especially with paying off government debt, building the fuel efficient vehicles essential to do well in a time of high gasoline prices, and operating in a highly uncertain economic environment. But the steps taken so far show Marchionne has put Chrysler on the right path. The new version of the Jeep Cherokee has done well- with a sales increase of 34% in first quarter 2011 over the prior year.
The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.
11/10/2006
Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.
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With little to show that is new in its product lineup, Chrysler has a lot resting on its redesigned 2011 Jeep Grand Cherokee.
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Fiat: 2011-2012
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Marchionne is Steady Behind the Wheel
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Fiat Weighs Boosting Car Exports to U.S.
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Chrysler Posts $172 Million Loss Amid Sluggish Sales
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Robust Sales of Jeeps and Rams Lead Big Increase for Chrysler
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Fiat takes full ownership stake in Chrysler
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Chrysler's new image under Fiat.
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Efforts to take Chrysler's image in anew direction that promotes greener cars and different demographics.
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Marchionne gets high marks for the transformation of Chrysler.
06/11/2009
After being run first by Daimler, then by Cerberus private equity, Chrysler has gone through a rough period. Fiat's Marchionne has helped transform Chrysler and given it a viable future.
Linked Articles
CEO Marchionne offers turnaround experience.
Detroit Free Press 06/11/2009
Marchionne is Steady Behind the Wheel
Detroit News 04/21/2011
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