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Chrysler's Hemi Engine Loses Favor

Wall Street Journal Original article ›

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To promote the green image Chrysler is downplaying the Hemi engine. It will be offered as an option but won't be called Hemi, but simply 5.7 liter V8 for certain jeeps. Chrysler will emphasize smaller engines such as the V6 Pentastar engine and 4 cylinder engines.

The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.

11/10/2006

Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.

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Chrysler tried in vain to sell parts to Chinese, form partnerships

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Chrysler's new image under Fiat.

11/10/2006

Efforts to take Chrysler's image in anew direction that promotes greener cars and different demographics.

Grouped Articles

Chrysler's Hemi Engine Loses Favor

Wall Street Journal 07/07/2010

Chrysler reveals upgraded 2011 Dodge Grand Caravan

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Chrysler Rides Higher at Detroit Show

Wall Street Journal 01/11/2011

Chrysler Says Its Brand Is Here to Stay

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Boss Sweats Details of Chrysler Revival

Wall Street Journal 01/31/2011

Fiat Will Hike Stake in Chrysler

Detroit News 04/21/2011


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