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More Ads for Basic Brands as Shoppers Spend Less
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Advertising is shifting to basic bread and butter products like Campbell soups, Kraft cheese, Post cereal and down for GM and Ford.
Shifts in customer buying habits in the U.S. auto industry that hurt GM, Ford and Chrysler in 2008-2009
04/12/2006
Shifts away from larger vehicles in the American auto industry. A significant shift was underway in the US auto industry by the middle of 2008 towards fuel efficient automobiles as gasoline prices went over $4.00 per gallon, and consumer net worth declined significantly with decline in housing and stock prices causing cuts in spending. The situation in 2008-2009 before the government led bailout and the planned bankruptcies of GM and Chrysler.
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Ford Clips Toyota's Wings in California
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Ford Remakes F-150, the Nation’s No. 1 Vehicle
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Chrysler’s Fall May Help Administration Reshape G.M.
New York Times 05/03/2009
Why Gas Feels Cheap—and Why It’s Not, Historically Speaking
Wall Street Journal 01/04/2015
Ford and Chrysler Unveil Their Redesigned Pickups
New York Times 01/14/2008
Collapse in Demand For Large SUVs Leaves Owners in a Bind
Wall Street Journal 06/02/2008
The Frugal American Customer
01/06/2009
Trends observed by Walmart and other stores. Observations by others. Frugal U.S. consumers and shoppers.
Grouped Articles
Target Bets Credit Discount Will Lead to More Visits
Wall Street Journal 06/22/2010
Shoppers Still Stick To Payday Purchases
Wall Street Journal 08/30/2010
Philips's CEO Urges Local Strategies for Emerging Markets
Wall Street Journal 08/30/2010
Wal-Mart Angles to Keep Those Who Traded Down
Wall Street Journal 10/02/2009
More Ads for Basic Brands as Shoppers Spend Less
New York Times 10/07/2009
Retail and the Rise of the Frugal Consumer
Wall Street Journal 10/07/2009
In the U.S. a new frugality takes hold.
01/06/2009
Consumer buying habits in 2009 as job losses and foreclosures take their toll, shifts to frugality and more use of debit cards.
Grouped Articles
Target Bets Credit Discount Will Lead to More Visits
Wall Street Journal 06/22/2010
Shoppers Still Stick To Payday Purchases
Wall Street Journal 08/30/2010
Philips's CEO Urges Local Strategies for Emerging Markets
Wall Street Journal 08/30/2010
P&G Investors Need a Little Pampering
Wall Street Journal 04/30/2009
Debit-Card Use Overtakes Credit
Wall Street Journal 04/30/2009
Frugal Shoppers Drive Grocers Back to Basics
Wall Street Journal 06/24/2009
Fast food marketing in a frugal market.
10/07/2009
Grouped Articles
$15 Wage in Fast Food Stirs Debate on Effects
New York Times 12/04/2013
More Ads for Basic Brands as Shoppers Spend Less
New York Times 10/07/2009
After 5 Short-Lived Campaigns, Wendy's Will Focus on Freshness
Wall Street Journal 10/08/2009
Pepsi Seeks Recipe in 'Age of Thrift'
Wall Street Journal 10/09/2009
Safeway Shifts Tactics in Grocery Price War
Wall Street Journal 10/16/2009
Spendthrift to Penny Pincher: A Vision of the New Consumer
Wall Street Journal 12/18/2009
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