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Toyota Builds Thicket of Patents Around Hybrid To Block Competitors

Wall Street Journal Original article ›

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Toyota's hybrid strategy is to make it difficult for other automakers to develop their own hybrids wihtout getting licensing from Toyota. Ford did this for its Escape hybrid, and Nissan is doing this for its Altima hybrid. Toyota has meticulously filed patents for more than 2000 systems and components for its Prius hybrid. Toyota aslo aims at increasing revenues through licensing. Honda has developed its own hybrid without infringing on Toyota's patents, but other companies may choose to license Toyota's technology. Other companies are also achieving high fuel efficiency through diesel technology and by developing highly fuel efficient technologies that match the Prius.

Toyota's strategies in the hybrid, electric, and high fuel efficiency automobile market.

05/18/2005

Toyota's strategy is to license its technology for hybrids, and it has meticulouslp filed patents for moore than 2000 components in the Prius hybrid.

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