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EV slowdown in the US in 2024. And GM surpassing Ford in EV's.

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Why the government assistance to GM and the emergence of GM as a stronger compettitor without the legacy costs and bloated dealerships, and without the old union agreements, must be worrying Ford.

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Mullaly's experience at Ford, its culture, changes he has made and the gradual improvements that are taking place and showing up in better quality cars, cars for a global market with all global product capabilities focussed on developing top rated cars and all energies focussed on fewer car brands, the Ford and Lincoln brands. But as results improve the test will be how well Ford can withstand the difficult conditions ahead as consumption is sure to decline, and sales of cars drop with it as carmakers go through 2008 and 2009. The decision to focus on profitability was a critical choice made by Mulally and shows his instincts are right to let Ford's market share drop to its natural level and cut production to cut inventories and let ford scale down into a smaller but profitable and reilient company. The other was to focus on global cars and global product capabilities under Dennis Kuzak. And the third move to get marketing right with Jim Farley taken by Mullaly from Toyota's marketing organization. And the focus would be only on the Ford brand and logo, so Mulally will close Mercury models and sell the premium luxury brands except Volvo with the sale to Tata Motors. The market and stock price is responding and Ford has already shown a profit of $750 million in the second quarter of 2007 by being able to sustain higher prices with fewer cars to sell. The Fiesta compact goes on sale in the US in 2010 and this with the redesigned Focus and other models will show how far Ford can go. The risk is now more in the economy as BW estiimates show a $3 trillion overhang of overspending that occurred over the last decade that will have to be worked down by US consumers and so one can expect a continued and protracted decline in sales not just for Ford but for all manufacturers in the USA market....

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Ford accepts the reality of current market conditions, the circumstances of the American consumer, and future economic uncertainty, and North American sales volume for automobiles dropping to 14-15 million, as Mulally says Ford will only breakeven in 2009. Earlier Ford had hoped to become profitable by 2009 but at the time automakers had not accepted what was increasingly taking shape as a very difficult few years for the economy and for automakers. As prices of steel and other inputs go up Ford has to increase the emphasis on economy in its spending throughout the company and keep costs down.

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VW's Scout Motors plans in 2026 to sell direct to buyers. A Scout Motors VP says of VW's plans- “We have heard over and over again, ‘Please give me an alternative. You see that there is very little trust in auto dealers today.”  Dealers have lobbied to have the laws in US set so that no one else but dealers can sell cars. Yet this may be becoming an outdated way to sell cars if car makers can provide good service over 10 years to buyers and make the whole process of buying and owning a car a pleasant experience for owners. It is far from that today and the experience is not one that is consistent in quality and have ease of use as the experience varies with each dealer and can change with a single dealer over time, quality is not assured.

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Ford Credit which made close to $5 billion in pretax profits in 2002 is now down to zero profits and this means Ford does not have the large dividends that it had from Ford Credit. And the economy is likely to hurt Ford and Ford Credit.

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These two workers at a Ford Motor Chicago stamping plant joined in 1961 and 1963- Arthur Porter and Calbert Wright are 85 and 86 longest serving employees of Ford. WSJ looks at experiences of worker who have worked all their life at one company and how things have changed from 1960's to 2025.

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The head of Ford Smart Mobility unit becomes the new CEO of Ford Motor Company succeeding Mark Fields. Under Fields Ford's share price declined by about 40% since taking over from Mr. Mulally in 2014. Tesla's share price has overtaken Ford Motor and Silicon Valley is making investments to reshape the auto business.

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Lordstown EV startup in Ohio closes after lack of founding, and Foxconn refusing to purchase shares after the prospects of the company had deteriorated. It is another example of a company In EV's that sees soaring valuation in financial markets into the billions of dollars only to end up making very few electric vehicles and collapsing valuation.

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Ford Motor Company makes a huge decision to exit the sedan business by discontinuing the Ford Focus and Fusion sedan car lines. The decision was made under CEO Hackett, and CFO Shanks, and means that Ford will have no fuel efficient car lines to offer to customers. During the recovery after 2008 and the bankruptcy of Chrysler and GM fuel efficient cars were one way the auto industry in Detroit was able to come back. Ford still depended heavily on the F series truck for profits as the market improved. With the current  popularity of SUV's the U.S. automakers are once again shifting to SUV's which does not protect the American automakers in competition with Japanese automakers if the demand partly shifts back again to sedans. Toyota has retained the Corolla and Camry and continues to upgrade its sedan models offering a broader product line better able to handle shifts in consumer demand that have in the past created problems for Ford and Chrysler. Chrysler has shifted away from sedans since 2016. Mr. Hackett is a former CEO of Michigan based office furniture maker Steelcase, and it is not clear if the lessons learned over the last decade at Ford Motor in competition with the Japanese resonate under a CEO with a different background such as that of its current CEO. ...

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Tesla Motors delivers 10,350 vehicles in the 1st quarter 2015. This is a 55% increase over the same quarter in 2014. The target set by CEO Elon Musk of Tesla Motors is for deliveries of 55,000 in 2015, and reaching 500,000 by 2020. The new model Tesla Model X sport utility vehicle comes out in the second half of 2015. Tesla's expenses are going up rapidly with the higher sales, especially for a global supercharger network in North America, Europe and Asia, to meet new buyer concerns about the infrastructure. Capital expenditures budget for 2015 is $1.5 billion. Future expenditures include a $4-5 billion plant to make electric batteries. Tesla says it will not be profitable till 2020. Tesla is using attractive lease deals to overcome buyer resistance at a time of low gas prices. It is cutting back on plans for China. Tesla share price on April 2, 2015 was $191. This gives it a dizzy $24 billion capitalization, about half of the capitalization of GM at $58.8 billion in stock market capitalization, and Ford Motor at $63.4 billion. ...

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Kia Motors, a maker of lower priced cars, plans to use better design to get higher prices for its cars. It hired VW car designer Schreyer, who worked on the Audi TT sports car, to design the new Optima sedan. This has helped increase sales by 44% in the first 4 months of 2010 over 2009. Chung, son of Hyundai Motor chairman Chung Mong Koo, made the decision as President of Kia to hire Schreyer. He expressed his strategy by saying that he would attempt to make the new Kia cars a design choice, without the high price tags associated with such cars.

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With profits of $11-12 billion at GM and Ford Motor in 2022 and $11 billion at Stellantis for the first half of the year there is sentiment among union workers that workers wages should be raised. Ford Motor says profits go into huge investments in the electric car industry transformation. Wages suffered from the collapse of the auto industry in the 2009 period and have only gradually recovered since, falling to $16 per hour as an entry point wage going up to $32 an hour. Unions are looking for wage increases of up to 40%. A 25% wage increase was negotiated recently for an electric car plant run by GM and its partner.

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Two brothers Ian and Murray Callum, are leading the way for For Design. Moray is the new design director of Ford motor Company. He says Ford Motor is convinced that exciting products are key to acceptance in the marketplace. Moray helped Mazda become a design leader. The wo brothers are from a small Scottish town. The budgets atre tighter these days, and there are fewer designers, but everyone respects and apprecitates the work these designers are doing at Ford, says Moray.

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With 9300 Camaro sporty cars sold in June, and a six day supply of the cars GM is doig well with the Camaro.

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WSJ provides a look into the electric vehicle manufacturing plants of Rivian and Ford Motor in the US as they scale up quickly to increase production.

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Ford Motor opened its new plant in Chongqing, China. It was approved in 2009 and is operated in a joint venture with Chongqing Changan Automobile Company and Japan's Mazda Motor. It has annual capacity of 150,000 cars and will manufacture the redesigned Ford Focus. Ford says this will be part of 15 new models in China by 2015. Further expansion is expected to be slower from now on, because China's policy is shifting towards consoldating its manufacturing base for automobiles- which experienced hyper level growth in the last decade- and not adding new capacity. Ford made a late entry in the Chinese market compared to GM. It sold 519,300 vehicles in China in 2011, compared to GM's 2.55 million vehicles. The change in China's policy may mean Ford has less opportunity to catch up with VW, GM and Toyota in China.

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Mark Fields and the efforts to improve margins at Ford Motor Company. Ford's global operating margins at 6% lagged behind the 9% margins at VW and Hyundai in 2011. Ford is sixth among all automakers in profits earned on each vehicle sold..The difficulties in Europe, and fears of a slowdown in the American market create new pressures at Ford.

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What the future can look like for a Ford Motor workers family, in which a husband and wife work long hours, 12 hours shifts with overtime, 7 days a week just to make ends meet. Dave and Bailey Hodge are shown here and tell their story to the NYT.