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Americans Are Keeping Their Cars Longer Than Ever—and Remaking the Auto Industry

The Wall Street Journal Original article ›
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With car prices up Americans are holding on to cars for longer and this has reached 13 years in 2026 up 10% over a decade.  Higher interest rates, sticker shock at prices of new or used cars are causing Americans to get the most out of each car. Car prices on average as per Kelley Blue Book are $50,000 on average and this is up$10,000 in 10 years. Some are driving 2 cars one a newer 4-5 years old model and the other could have 100,000 or upto 200,000 miles if the driver has some knowledge of how to maintain it. Even if they can afford the jump in prices has made people pause before looking for a new car making it take longer to buy, to see if maintenance is the solution. Car dealers are fighting for every piece of the market in the service business, trying special offers, and selling many services all individually priced to wring the last dollar out of the business. Ford Motor is putting ads to change the perception that dealer repair is costlier than smaller repair shops. The certified preowned business is also growing as maintenance takes on a new dimension to increase the life of a good car. 



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