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Procter & Gamble, America's largest maker of soaps and detergent increased sales during 2020 by meeting demand for higher priced soap and electric tooth brush costing $300. P&G also makes diapers and Gillette razors. The company is making more high end products to boost sales. Consumers stuck in their homes are willing to spend more to keep themselves and their homes clean. This is also a requirement during the pandemic and considered a wise consumer spending item. P&G generated $3.9 billion in net income for 2020 fiscal 2nd quarter, with sales of about $20 billion.

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P&G reports higher sales revenue by 6%  for the fourth quarter of 2021. Pricing on average for P&G cleaning and consumer products rose by 3% in the fourth quarter 2021. Soaring prices for raw materials. labor and transportation with supply chain difficulties were offset with the 3% increase in the last quarter of 2021. Yet volume increased by 3% as more cleaning products were used during the pandemic. P&G finance chief Schulten says the buyers are focused on clean home and health and hygiene categories during the pandemic.

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After a second round of price increases P&G's last price increase of 10% leads to first quarter revenues up 4% on sales volume declines of 3% for the first quarter of 2023. The company making Gillette razors, Charmin toilet paper and Tide detergent for household supplies has shown the persistence of inflation as companies increase prices to pass on the increase in price of raw materials. Some of this money will go to buy back stock- P&G plans to buy back $8 billion of its own stock. Companies such as P&G are countering criticism of price increases by saying they offer premium products or use the term "irresistable superiority" says this report in NYT. This leads to "profit price spiral" and adds to "wage price spiral" effects. A executive board member in eurozone says half of the price increases in EU can be attributed for the last quarter of 2023 to company profits.

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P&G is considering rescinding price increases on some products as sales show sluggish growth.

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Kimberly Clark will raise prices on Huggies diapers and wipes by 3-7%. Procter & Gamble said it will raise prices on Pampers diapers 7% and wipes by 3%. Consumers tend to switch brands for bleach, bottled water and soap, but recent surveys have shown only 10% will do so for baby products.

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Since January 2, 2009 consumer goods companies, like Procter and Gamble and 3M, are also playing a part in the decline of the Dow Jones Average. Only Chase JP Morgan plays a part in the decline of the Dow among financial stocks, because the other financial stocks have fallen so far that their decline makes little difference. See the other link about consumers waiting for paychecks to make sizable consumer products purchases, which is also not a good sign. What worries analysts is that we are in the beginning of a consumer goods recession which has a long way to play out.

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Mark Hulbert lists the quality stocks with low P/E ratios, little debt, high return on equity, and long records of earnings growth spanning long periods that limit volatility after the emerging markets crisis of 2014. He adds a cautionary note on the idea of quality stocks by saying P/E ratios matter, that quality stocks at a high price are a bad investment and at extraordinary prices are a extraodinarily bad investment, citing the Nifty Fifty stocks of quality in 1972 that lost value in the stock market slide in 1973. He takes quality stocks Disney, Procter & Gamble, Johnson & Johnson off the list of quality stocks because of high P/E ratios, a critical criteria. Hulbert's list for financial quality companies and their P/E ratios in Jan. 2014: AT&T telecom 9.4, Aflac insurance 9.1, Allstate insurance 10.9, Apple computer and telecom 12.7, Bank of Nova Scotia 11.0, Chevron oil 10.0, Cisco computer hardware 12.2, IBM technology 11.7, Royal Bank of Canada 11.5, Wells Fargo banking 11.5. These P/E ratios compare with the S&P 500 P/E of 17.3....

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Jeremy Grantham and Jason Zweig share the view that this market has gone up too fast too quickly. Stocks that went down the fastest of companies in industries like finance and banking, insurance and autos, went back up with government support. And many of these companies that have poor earnings prospects are issuing more shares to raise capital now that the credit markets are working, so that they have some cushion if credit markets tighten again. Grantham thinks this dilution of shares spreads future earnings thin over a larger number of shares. Zweig says whatever was garbage has done good, which suggests that what is seen as a recovery in the stock markets is not perceived as a healthy recovery. Grantham's comment that "the junky companies may be diluted to hell just to keep them alive," and Zweig's comment that these "garbage" stocks are hot, but can be expected to sink for precisely that reason, do not offer a reassuring view of this kind of fragile recovery. Companies with stable businesses and stable earnigs prospects haven't done as well as these so called "garbage" businesses to use Zweig's term. Companies like Microsoft, Procter and Gamble and Johnson, and Wal-Mart which have low debt and stable returns. Grantham sees them as offering value in today's market. ...

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P&G CEO Lafley achieved cost reduction and reducing product lines during his return as CEO, but failed to increase growth which is at about 2% as he hands the CEO position to David Taylor.

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A.G. Lafley returns to P&G to take over from Robert McDonald as CEO. Lafley retired from the CEO position 4 years ago. He worked his way up in the detergent division starting as brand assistant for Joy dishwashing liquid in 1977. McDonald's role as CEO was marked by weak growth in the U.S. for P&G's premium priced brands during the period following the financial crisis of 2008-2009, when consumers were becoming frugal. McDonald increased emphasis on emerging markets but this could not make up for weak growth in P&G's largest market in N. America. Lafley had built up the premium brands during his period as CEO, and not focussed enough on reducing costs of manufacturing and overhead as much as competitors. This turned into a problem for P&G when consumers became more frugal and price conscious. In 2000 Lafley was brought back the first time after the abrupt departure of CEO Durk Jager following a large earnings shortfall and decline in share price. This time private investor Ackman had pushed for McDonald's replacement....