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Procter & Gamble Gets Shoppers to Pay Up

WSJ Original article ›
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Procter & Gamble, America's largest maker of soaps and detergent increased sales during 2020 by meeting demand for higher priced soap and electric tooth brush costing $300. P&G also makes diapers and Gillette razors. The company is making more high end products to boost sales. Consumers stuck in their homes are willing to spend more to keep themselves and their homes clean. This is also a requirement during the pandemic and considered a wise consumer spending item. P&G generated $3.9 billion in net income for 2020 fiscal 2nd quarter, with sales of about $20 billion.



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