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Double-Digit Price Increases Bolster Profits at Procter & Gamble

NYTimes.com Original article ›
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After a second round of price increases P&G's last price increase of 10% leads to first quarter revenues up 4% on sales volume declines of 3% for the first quarter of 2023. The company making Gillette razors, Charmin toilet paper and Tide detergent for household supplies has shown the persistence of inflation as companies increase prices to pass on the increase in price of raw materials. Some of this money will go to buy back stock- P&G plans to buy back $8 billion of its own stock. Companies such as P&G are countering criticism of price increases by saying they offer premium products or use the term "irresistable superiority" says this report in NYT. This leads to "profit price spiral" and adds to "wage price spiral" effects. A executive board member in eurozone says half of the price increases in EU can be attributed for the last quarter of 2023 to company profits.



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