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GM says it will end traditional pension contributions and instead use a 401 (K) plan. GM's pension plan was underfunded by $8.7 billion as of Sept 30, 2011. GM will also freeze salaries for 26,000 salaried workers. Salaried workers will get an extra week of vacation. GM's 48,500 UAW union represented hourly workers will receive bonuses under a formula dependent on profitability and quality. Salaried employees will receive smaller bonuses because other metrics such as free cash flow and earnings before interest and taxes, and not just profit, are used to determine bonuses. GM's management sees GM as not having enough margins to reduce risk to the level it should be. The pension shortfall and the losses in Europe are also on their minds. Margins at GM lag behind compettitors. GM's margins are at about 6%, compared to Hyundai and BMW having margins of 10% in 2011. These changes come as GM plans to show a record profit of $8 billion in 2011. Management sees no room for complacency after the missteps in the last decade leading to the government bailout. A strategic decision made by GM in 2011 was to reduce the overhang of high inventory by reducing production, changing the way GM operates now compared to the years before bankruptcy....

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The IPO is expected to bring $10 billion and reduce the government's stake to below 50%. The IPO plans for the shares to go for between $26 and $29. For the government to breakeven the shares have to rise to about $50. GM plans to sell 24% of its total shares for $10 billion at the midpoint of the estimated share price. Under the plan, Treasury would sell $7 billion of its shares cutting its stake to 35% from 61%. The UAW trust which pays for retiree health care, would sell $2 billion of its shares. Canada and Ontario would sell about $1 billion of their shares. The government will try to recoup some of the $49.5 billion given to GM.

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Mary Barra, 51, head of global product development, is the new CEO of GM following Dan Akerson. Akerson will retire. She is a electrical engineer who started as a co-op student at GM in 1980. Her experience includes engineering positions, managing a assembly plant, and heading the human resources department in 2009. The president's position goes to CFO Dan Ammann, 41. Former Cummins CEO and chairman, Mr. Solso, will take up the chairman's position at GM. Mark Reuss will assume Mary Barra's position. This completes the transition planned by Akerson as the government sells its remaining shares in GM following the bailout. Akerson says he felt as if he was seeing a daughter graduate from college. It is a significant moment for the U.S. auto industry as a younger leadership looks to the future.

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Simply put Ford sells 800,000 F150's a year but sales are dropping at about 100,000 a year, and where has it put Ford? Ford is losing money, $12 .6 billion in 2007, lost market share from 25% at one time to 15%, and a stock price about to go below $6. Turn to the fuel efficient cars Mullaly wants to have, the same car sold in the US, Europe and elsewhere and designed by worldwide collaboration between engineers and designers in Europe and the USA and emerging markets. The Verve a fuel efficent small car is one example and it will also use globally made parts. Why is the Verve though going on sale in Europe this year and not in the US, is not clear. And why won't it be called the Verve in the US? The idea that it could be called the Fiesta may not make sense, as the old Fiesta model in the USA did not have that great an image for quality and value.

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Steep discounts continue to hurt profits at GM by eroding margins. Profits were $300 million lower because of discounts. With special gains GM's profit was $3,687 per vehicle in North America, without the gains it was $1,653 per vehicle. Ford made $2,806 per vehicle. Emerging markets showed adrop with the car market in China cooling off. One of GM's joint ventures with SAIC Motor in China saw a decline in sales of 32% in the 1st quarter. Chairman Akerson said the challenge facing GM was to reduce incentive costs, and cost cutting to counter rising commodity costs that pushes up the cost of finished parts. On car buying patterns, Akerson says its not all about smaller cars as the smaller fuel efficient SUV's are also attracting buyers, and the smaller cars are better equipped and have higher prices.

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GM stock was trading on the New York Stock Exchange at $29.97 on April 18, 2011. It has dropped from the $33 a share IPO in November 2010. To breakeven the U.S. government would have to sell its stake in GM at $53 a share. The government is planning to sell its stake in GM this summer according to informed sources. At the current price this would mean the government would take a loss of $11 billion. The IPO in November reduced the government's stake from 61% to 26.5%. Higher gas prices have reduced sales of trucks and SUV's and the sales incentives in January and February 2011 are expected to reduce earnings.

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As a result of provisions in the bailout, GM won't have to pay about $45 billion in taxes on future profits. In a little noticed ruling in 2009, the federal government decided that companies receiving TARP bailout money won't fall under the rule which restricts their tax benefits. The rationale was that the tax credit would make these companies more attractive to investors, and the value of the benefit is greater than any lost tax payments.

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Ford is facing a sales disaster in the China market after lagging in coming up with new models and falling behind in adopting new technology in the hyper competitive Chinese market. Sales dropped from 1.27 million vehicles in 2016 to 752,000 vehicles in 2018. In 2018 sales dropped by 37%, when the Chinese market declined by 3%. In 2019 the car market in China shrank by another 12% in the first half.  The problems stem from poor management. Alan Mulally started the China project, his successor from a Michigan furniture company CEO Jim Hackett was unable to grasp the challenges in China with new technology a key feature of keeping abreast of the Chinese market. A succession of new executives in China from U.S. or EUropean operations compounded the problem each group lacking the touch needed with local Chinese conditions. Some experts say Ford is now becoming irrelevant in the Chinese market after being a late starter in coming to China and then investing billions in a catch up effort. GM and VW started much earlier. Ford reported loss of $1.5 billion in 2018. From 5% in 2015 its market share dropped to 2.1% in first quarter 2019. Ford was complacent and applied a global strategy in China when local Chinese car companies were moving with lightning speed. Ford was asked to locate in the far interior of the country as a late comer to China and its partner Chang'an Auto was more concerned about keeping car jobs than introducing the latest technology and models. China is obsessed with new technology and there is no way Ford could be allowed to get away with outdated models. ...

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The designers finally get their say to bring a new vehicle to the market which is something quite different. Sales tends to be conservative and in this case the concept vehicle for the Flex was first shown at the 2005 International Auto Show in Detroit. Usually this is where so many people take different shots at it that by the time engineering, sales and production have modified it does'nt look the same. This is on situation in which the concept vehicle made it all the way to a production model at the New York Auto Show in 2007. The designers were able to sell it as a new kind of crossover idea to seat a family and draw customers who were dumping their large SUV's fpr other vehicles. As some designers see it a mix of the Mini Cooper and a Ford 1940's classic "Woody". Its one of the bold moves by Ford. Mulally after he took the CEo position at Ford supported the idea and its due to be in showrooms in summer 2008. See the link to the article on how much difficulty Ford (and GM) are having getting people to come to the showrooms and how Ford has had to resort to novel and extreme ways of getting people to test drive Ford cars and talk about them. What better way to do this than to come up with something new in design and let the product do the talking. ...

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The Chinese market is shifting to more economical cars and to price conscious customers in China's growing middle cllass typicall making about $13000 a year. With the constant pressure to provide more value and better price China's local carmakers are willing to work with slim margins. The Chinese car makers are gaining market share and will continue to gain share in a very competitive price conscious market. In just one year from 2006 to the first 7 months of 2007 the Chineses carmakers increased their share from 26.4% to 30.6%. The Chinese carmakers include smaller makers in addition to the companies Cherry and Geely and these smaller carmakers are also gaining share. The Chinese companies are offering better equiped cars, more fashion and styling, and better prices. one example is a Hyundai Santa Fe SUV selling for $18500 versus a Hover SUV made by Great Wall Motor Company. The Hover SUV selling for $14500 than the comparable Santa Fe which this customer drove through the mountainous border of Sichuan with Tibet. See the article by Fairclough in wsj August 25-26, 2007 of a Cherry A1 compact driven through the Silk road 1700 miles trip in the westernmost province of Xingiang. What this also means for foreign carmakers is that there have to be price cuts to move product. GM took off 27% off the price of its Chevy Sail stationwagon and Hyundai cut prices by as much as 13%. ...