LyrArc Article Gist
The Chinese market is shifting to more economical cars and to price conscious customers in China's growing middle cllass typicall making about $13000 a year. With the constant pressure to provide more value and better price China's local carmakers are willing to work with slim margins. The Chinese car makers are gaining market share and will continue to gain share in a very competitive price conscious market. In just one year from 2006 to the first 7 months of 2007 the Chineses carmakers increased their share from 26.4% to 30.6%. The Chinese carmakers include smaller makers in addition to the companies Cherry and Geely and these smaller carmakers are also gaining share. The Chinese companies are offering better equiped cars, more fashion and styling, and better prices. one example is a Hyundai Santa Fe SUV selling for $18500 versus a Hover SUV made by Great Wall Motor Company. The Hover SUV selling for $14500 than the comparable Santa Fe which this customer drove through the mountainous border of Sichuan with Tibet. See the article by Fairclough in wsj August 25-26, 2007 of a Cherry A1 compact driven through the Silk road 1700 miles trip in the westernmost province of Xingiang. What this also means for foreign carmakers is that there have to be price cuts to move product. GM took off 27% off the price of its Chevy Sail stationwagon and Hyundai cut prices by as much as 13%.