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U.S. gasoline prices were below $2.06, adjusted for inflation, during 1986-2003, dropping to a low of $1.51 in 1998. U.S. gasoline prices at the pump dropped below $2.00 in Jan. 2015. Buyer behaviour responded quickly to the change for automobiles, with sport utility (SUV) sales rising to 34% market share in the U.S. in mid-Nov. 2014, according to Edmunds.com.

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GM is conducting a wholesale review of its product lineup and its brands as the severity and sharp decline in sales of SUV's and pickup trucks has caught many automakers including Toyota by surprise. Prices of used pickup trucks and SUV's have declined by 25% in a matter of a few months with the sharpest decline in May and early June according to CarMax a used car retailer. See the link to this in WSJ, June 19, 2008. For GM this amounts to a redirection of critical resources that would be wasted under the earlier plan which involved a new generation of trucks and SUV's to hit the market in 2012. Now these resources need to be redirected to where the market is in smaller fuel efficient designs. GM is seeing its stock price and critical resources of cash and investment in desirable new product impacted by this lack of perception and action on the direction and speed with which the market is moving. is moving

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BP's difficulties in the deal with Rosneft. In mid-January 2011 BP signed a deal with Rosneft with each company investing in the other through a stock swap of 5% of BP and 9.8% of Rosneft. They also agreed to jointly explore oil fields in the Russian Arctic. This sidelines BP's former partners in the TNK-BP venture. Robert Dudley, who headed the Russian operations of BP, is now CEO of the company. From 2003 to 2008, Dudley headed the TNK-BP joint venture. BP's partners in that venture, known as the AAR group of oligarchs, have sued BP over the BP-Rosneft deal. An arbitration tribunal in Sweden ruled that the Rosneft venture violates a shareholder agreement BP has in the TNK-BP venture. BP was under the impression that support from Igor Sechin, deputy prime minister and head of Rosneft, would ensure there would be no litgation by AAR, but this has not happened. It shows the uncertainties in Russian politics. Russian President Medvedev has asked political leaders to give up corporate positions, which would mean Sechin would have to give up his position in Rosneft. BP continues to benefit from access to new resources in Russia even with these difficulties. BP contributed $6 billon in cash in 2003 to the TNK-BP joint venture. BP has made $14.3 billion in dividends since 2003 on this investment and holds 50% of the assets in that venture. ...

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About 1.17 million jobs were lost in 2008 according to the Labor Department, with half of these job losses in the last 3 months, as unemployment reached 6.5%. Bu the the labor underutilization rate is the one to watch, the measure of total unemployment including parttime workers who seek full time employment but can't get it. This hit 11.8% in October up from 11% a year earlier. This is what happened in Japan where companies began using parttime workers to reduce costs and not to have to pay benefits, a trend that has already started in the US. See link to trend. Over a long period like 5-10 years this can lead to depressed consumer spending as workers see an uncertain future, as ocurred and is still the case in Japan. Also note that the unemployment rate reached 10.8% in the 1981-82 recession and this is shaping up to be something bigger, and half of the 1.2 million job losses ocurring in the last 3 months so this is accelerating. The economy is expected to shrink at an annual rate of 4% in the 4th quarter, and could see these kinds of declines or worse in 2009 and beyond....

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Ip's point about the actions of previous president's in promoting a recovery long after they are in office has to be qualified by the uncertain economic outlook for 2013, with a slowdown in the eurozone, China and India, and the efforts to control the deficit in the U.S. also affecting the economic outlook. The process of deleveraging has still to work itself out and the economy is still being supported by the Fed's continual easing of monetary policy.