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Danone and P&G's (Procter & Gamble) innovative strategies for reaching low income customers in emerging markets.
12/12/2009
In 2004 Indonesian managers showed Franck Riboud, CEO of Danone, a pyramid of customers in Indonesia's population of 240 million people. It showed only 20 million customers at the top of the pyramid as the only ones who could afford Danone products. At that point Ribaud made up his mind to go after the large number of people at the lower end of the pyramid and come with strategies to do this profitably. By 2010 46% of Danone's sales were from emerging markets, up from 10% a decade earlier, showing the pace of the change. Unilever, P&G, Nestle, Colgate-Palmolive and other companies are following similiar strategies. P&G has used Mexico as a lab for experimenting with new products at low price points and Danone has done this in Indonesia.
Linked Articles
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06/25/2010
P.& G. Sees the World as Its ClientNew York Times 12/12/2009
Strategies of newspaper media business as advertising revenue declines- The Washington Post and Britain's Pearson Group
01/20/2009
Linked Articles
Kaplan Division Weighs on Washington Post
Wall Street Journal 05/07/2012
Pearson Expects Strong 2008 EarningsWall Street Journal 01/20/2009
Coming up with a new strategy in Afghanistan is critical to avoid getting bogged down.
12/07/2008
The Obama administration has to craft a new strategy in afghanistan as it moves to commit more troops and resources to avoid getting bogged down there.
Linked Articles
Fearing Another Quagmire in Afghanistan
New York Times 01/25/2009
Lakhdar Brahimi - A New Strategy for AfghanistanWashington Post 12/07/2008
Struggle for civil rights and financial rights of women in the U.S. Deep South- Linda Boggs and Rutha May Harris
11/05/2008
In Louisiana, Arkansas, Mississippi, Georgia and other states of the Deep South women's rights and civil rights for black people were a result of decades of effort by women like Linda Boggs and Rutha May Harris, hard work against entrenched prejudice with many setbacks and resilience towards adversity, compared to the soft work of campaign strategy, image making, polling and fund raising of today.
Linked Articles
A Time to Reap for Foot Soldiers of Civil Rights
New York Times 11/05/2008
Ex-Congresswoman Lindy Boggs Dead at 97Wall Street Journal 07/28/2013
Strategies of newspaper media business as advertising revenues decline (1)- The New York Times and Le Monde
04/21/2008
Linked Articles
Finances Frail, Le Monde Contemplates the Unthinkable
New York Times 04/21/2008
Billionaire Reaches Deal On Funding For Times Co.Wall Street Journal 01/20/2009
The decline of Motorola's mobile phone business.
01/24/2008
Nokia and Motorola how one followed up and came up with a viable strategy and the other just let things slip after the Razr a one time hit with no followup and no clear direction. Nokia set the direction and tone in the emerging markets and took the lead.
Linked Articles
Nokia Earnings Jump on Emerging Markets
Wall Street Journal 01/25/2008
Without a Hit Razr Sequel, Profit Drops for MotorolaNew York Times 01/24/2008
The military and civilian leadership in Pakistan for six decades since independence and the U.S. involvement in S. Asia
01/06/2008
Militancy shifts to a younger generation of leaders in the border provinces of Pakistan, Baluchistan, Northwest Frontier province and Waziristan. Taliban was a creation of the Pakistan army to create strategic depth for Pakistan by getting a Islami militant run organization take over Afghanistan after the Russians left. It has turned into a complete mess as that militancy has spread to Pakistan's border provinces.
Linked Articles
New York Times 01/06/2008
Next-Gen TalibanNew York Times 01/06/2008
P&G (Procter & Gamble) and Cadbury- strategy of operating at low price points in emerging markets
07/16/2007
Linked Articles
Cadbury Redefines Cheap Luxury
Wall Street Journal 06/08/2009
P&G's Global Target: Shelves of Tiny StoresWall Street Journal 07/16/2007
Default_Link_Name
06/05/2006
Paring routes continues to be the strategy for airlines, to reduce the number of flights on unpopular routes.
Linked Articles
Fuel Costs, Vacancies Spur Southwest Changes
Wall Street Journal 01/10/2008
Major Airlines Fuel a Recovery By Grounding Unprofitable FlightsWall Street Journal 06/05/2006
Hyundai strategy for the Genesis upscale model.
04/29/2005
Hyundai quality approaches Toyota and set to pass Toyota but the image from 1997 of quality lapses continues to linger or Hyundai has'nt established itself in the customers mind for quality and excellence. The new Genesis $30,000 luxury carwill be one more step towards giving Hyundai an upscale image.
Linked Articles
Wall Street Journal 04/29/2005
Hyundai Bets New Sedan Is a Luxury It Can AffordWall Street Journal 01/09/2008
Strategies of newspaper media business as advertising revenues decline- The New York Times and the Pearson Group's Financial Times
01/20/2009
Linked Articles
The Timesâs Online Pay Model Was Years in the Making
New York Times 03/20/2011
Pearson Expects Strong 2008 EarningsWall Street Journal 01/20/2009
China's strategy of bringing in Smithfield Foods and other western companies to tackle the problem of contaminated food products
01/01/2009
Linked Articles
Former Head of Chinese Dairy Pleads Guilty
New York Times 01/01/2009
On Becoming Chinaâs Farm TeamNew York Times 11/05/2013
Obama strategy for Hispanic voters and for Catholic voters.
11/06/2008
Obama carried the Hispanic vote by large numbers and the Catholic vote by a 9 point margin.
Linked Articles
Democrats Gain With Religious Voters
Wall Street Journal 11/06/2008
Big Turnout of Latino Voters Boosted ObamaWall Street Journal 11/06/2008
The strategy of passing on food price increases in emerging markets of Unilever, P&G (Procter & Gamble), Danone and Nestle
04/30/2008
Linked Articles
Grain Companies' Profits Soar As Global Food Crisis Mounts
Wall Street Journal 04/30/2008
Unilever Sales Rise as Its Prices ClimbWall Street Journal 11/04/2011
Renault's bold strategy with the lowcost Logan and Dacia models targeted at European markets
02/11/2008
The success of the Logan and Dacia in France and other European markets has helped Renault. Profit margins on the two low cost vehcles is about 6%, higher than Renault's 2-3% margins on other cars. This turns the accepted logic in the auto industry on its head about higher margins with larger more expensive cars.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Sharp and precipitious decline in auto sales in Japan and Germany in the global financial crisis of 2008
01/08/2008
Auto sales in Japan go back to the sales level of 1972, and auto sales in Germany decline to the level in 1990. Shows the maturing western markets and how this is affecting automakers strategy, and the shift to focus more on developing countries where the market is growing rapidly but which present challenges like the need to develop lower priced cars.
Linked Articles
German Car Demand Hits New Low as Fuel Costs Rise
Wall Street Journal 01/08/2008
Auto Sales in Japan Drop to a 35-Year LowWall Street Journal 01/08/2008
IBM's strategies and growth in India.
09/03/2007
IBM's rapid upscaling of the Indian operations as one of its biggest overseas operations. And as a first IBM has focussed on getting a large share of the Indian IT market which Indian IT companies haven't focussed on to the extent IBM has.
Linked Articles
BusinessWeek 12/28/2007
A Red-Hot Big Blue In IndiaBusinessWeek 09/03/2007
Southwest Airlies' strategy to increase flights in high demand routes and reduce flights for routes where demand is sluggish
11/16/2006
Southwest pares routes that don't have enough customers and adds flights on popular routes.
Linked Articles
Fuel Costs, Vacancies Spur Southwest Changes
Wall Street Journal 01/10/2008
The elephants learn to danceEconomist 11/16/2006
Strategies of mining companies BHP and Rio Tinto of Australia to cope with a slowdown in China and falling commodity prices
04/13/2006
Linked Articles
Mining Firms Bulk Up, Echoing Big Oil Mergers
Wall Street Journal 12/18/2007
Boom Times for Mining Giant Signal Deep Changes in SectorWall Street Journal 04/13/2006
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