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Panasonic forecast a loss of $10 billion or 780 billon yen for the fiscal year ending March 31, 2012. This is the second largest loss for a Japanese manufacturing company. Hitachi lost 787 billion yen in the fiscal year ending March 2009 after the financial crisis of 2008. In the prior fiscal year Panasonic showed net profit of 74 billion yen. Panasonic posted restructuring costs of 191 billion yen for the television business and 49 billion yen for the chip business for the first three quarters of the current fiscal year. For the fourth quarter it will take a 250 billion yen writedown of goodwill for the Sanyo acquisition. Panasonic acquired Sanyo based on the potential for growth in its lithium ion battery and solar panel business. But the Sanyo unit is facing stiff competition from manufacturers in South Korea and China, with Samsung Electronics as a major competitor. The strength of the Japanese yen is affecting all Japanese manufacturers. The price competition is severe in the television business and this is also affecting Sony. Since the acquisition Sanyo's earning prospects have significantly worsened says Panasonic CFO, Makoto Uenoyama. Panasonic CEO Ohtsubo defends the acquisition saying that without the rechargeable battery business and its potential in hybrid/electric cars Panasonic's growth potential would not be the same as it is now. Panasonic plans to stop production at two plants making plasma and LCD panels this fiscal year. The job cuts planned will bring the number of employees down from 367,000 in the prior fiscal year to below 350,000....

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Lenovo's plans to double mobile sales to 100 million units in 1 year is doable, says the chairman Mr. Yang. The effects this would have on Samsung's margins in smartphones.

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The turnaround is huge with Howard Stringer's strategy or refocussing on the main electronics business on which Sony founded itself and thrived in the post war years. Because results were so poor before this the results are huge on digital cameras , new flat panel tvs, andand other consumer electronics except videogames unit. Sales at the electronics unit increased 21%, and operating profit up by $939 million, for 3rd quarter 2007. Stringer has shed most of the non core businesses including the life insurance unit and an online bank spun off 2 weeks ago for $3 billion in an IPO, and selling some semiconductor operations to Toshiba for $800 million last week. Also gone is Aibo, the robot dog. The battery overheating recalls charges are also behind Sony. And the Sony movie studio is making profits with popular movies. These are not reflected in the announced results for 3rd quarter 2007. About $50 billion of Sony's $70 billion in worldwide sales are from electronics. Sony has tieup with Samsung in tv's and this has helped it improve results in its tv business and collaborate to combine resources where needed. Its also investing in technology with a new type of tv screen 0.12 inches thick , enabled by an organic light emitting diode display. Losses continue to mount on the Playstation 3 with losses this year of $847million and more nimble companies like Nintendo have done better in this field. sales are from electronics...

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Shipments of LG phones were up 54% in the 1st quarter of 2008 from a year ago, about 4 times the average growth of 14% in the industry., according to Strategy Analytics. The market share goes up to 8.6% from 6.4%. This puts it near overtaking Motorola for 3rd place ater Nokia and Samsung. Its biggest hit so far is the Chocolate, a skinny phone that looks like a chocolate barwith a dial pad that glows red. About 18 million have been sold worldwide sine introduction in May 2006. It also developed a pricey handset called Prada designed with the Italian fashion house and introduced in March of 2007. What is interesting is the way LG has approached product development. The Chocolate's creator Skott Ahn got the top job at the LG cell phone business unit in early 2007. And he has been put in charge of all areas of design developmet with the authority to make decisions in the way he would run this business. Ahn doubled the headcount of designers to 150 and engineers to 4000. He launched an inhouse design competition. The winner of the 2008 competition is the Secret, made from sleek yet sturdy carbon fiber and tempered glass and with a 5 megapixel camera and software to let users create their own music videos. This phone was intorduced in Europe this month. LG's profits on cell phones are expected to double to $2 billion according to Mirae Securities in Seoul, with a 50% jump in sales, and the stock is up 57%....

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The pressures on Apple to reduce prices and margins in 2016 with the slowdown in sales. Apple also has to deal with the impact of a stronger dollar with a large part of sales coming from overseas.

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Apple iWatch sales are about 11 million -15 million units in last 4 quarters. The iWatch sales are a small fraction of sales overall. Apple quarterly profit declines by 22.5%, as revenue declines and iPhone sales decline. Half of the quarterly revenue decline comes from China. This has hurt the share price by May 2016.

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Apple is investing $700 million in a new material called sapphire that will replace glass to provide better breakage protection for the iPhone. The first sapphire screens will be coming off a manufacturing plant in Mesa, Arizona, that Apple runs with GT Advanced Technologies. Apple is using sapphire, a harder and more corrosion resistant material that is costly to produce, for the cover on the fingerprint reader and iphone camera lens. About 11% of iPhone owner screens have cracked or broken screens, according to warranty provider SquareTrade. Compared to Gorilla Glass costing $3 per screen, the sapphire screen would cost $16. Apple paid $113 million for a 1.4 million square foot Mesa facility from a solar panel producer and leased it to GT, a manufacturer of furnaces to produce sapphire. Apple is paying GT $578 million to install furnaces at the factory and run the plant.

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Comparison of cost of components and margins for Nokia's Lumia smartphone and the Apple iPhone 4S in 2012. The Lumia 900 retail price is $450 vs. Apple iPhone 4S for $649. Total component cost for Lumia $209 vs. $190 for Apple. Margin of $241 for Lumia vs. $459 for Apple.