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Chrysler's plans to quickly build a presence in the Chinese market. It will have 116 Chrysler-jeep dealerships by yaearend from the current 81, and have 81 Dodge dealerships compared to zero today.

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Marchione says in atalk at the Peterson Institute that Chrysler had alot of problems in bankruptcy that were not fixed, including not getting new powertrains and vehicles. "We're not perfect. We're going to continue to screw up." But he said that Chrysler is now doing alot less now than 6 months ago. This focus may help him deliver.

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GM and Chrysler will face a tough market in the years ahead. The last year as seen GM's image with the American customer erode even further. Reputation Institute surveyed 70,000 people worldwide, and found only Mitsubishi and AvtoVAZ have a worse image. This inspite of improvements in quality at GM, which shows that management errors and its image matters a lot in buyer behaviour. Worse still GM and Chrysler, both are not favored by the younger generation of customers. The new demographics show that 73 million 21-33 year olds will be customers in the next few years, and they have shown little interest in Detroit brands. These people says one expert on atitudes towards automotive brands at AutoStrategem, can't see heir friends in these brands, and so can't see themselves in them. Perception matters a lot to these young people who are better educated. Studies have shown that college graduates and better educated Americans favor overseas brands by a wide margin. Chrysler is pervceived as having poor quality according to JD Powers and Consumer Reports. With $21 billion in debt Chrysler is more burdened with costs, needed improvements are less likely without investment. Chrysler may shrink to 6% of the market says BW, and GM will probably go down from 19% in 2008 to 14% in the next 3-4 years, as competing with Honda, Toyota, Hyundai, VW and new competitors from China and India makes for a very tough environment. Worse still there is about 90 million car production capacity worldwide, and the worldwide market has shrunk to 55 million cars and is still shrinking. ...

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Clearly a company thats privately held like Chrysler now is under Cerberus and under Feinberg's direction can provide the incentives, compensation and equity that others can't match. Feinberg was talking to Jim Press since this summer, and leaves Toyota at a time when it doesn't have any respected American face. Its surprising that his new role at Toyota even as a Board member left him away from the day to day operations that he loved doing and was unhappy about his role as mainly a public affairs person. At the same time the events in the credit markets and the broader economy also point to the urgency of having the right leadership in place. This is reflected in the difficulty financing $10 billion of the remaining Chrysler debt in the credit markets with investors reluctant to invest in prevailing market conditions, thus Cerberus and Daimler each took $2 billion in debt to complete the buyout. Top priorities for Chrysler getting the same concessions that the UAW gave GM and Ford in 2005 for health benefits. Tom LaSorda will lead these negotiations as well as look after plant operations and purchasing. Jim Press will lead the effort for product strategy, marketing and shaping Chrysler's new dealer network from the oversized network of 3700 dealers that it has become over the years. As this was his passion at Toyota and he has a decent credibility with Dealers. He also brings knowledge of the Toyota way of constant improvement which he applied in marketing and at the customer level in addition to its well known application in manufacturing....

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Fiat shares went up 13% on Jan. 2, 2014, after the agreement to buy the UAW trust fund's 41% stake. Fiat has to pay $1.75 billion to the trust fund, and it is now the most indebted automaker except for Peugeot, according to Citi. With sales slump in Europe and without a siginificant presence in Asia, Fiat still has problems, says Peaple. Yet this is a major step forward for Fiat in diversifying beyond its European base- without Chrysler Fiat's net profit in the first 9 months of 2013 would have been a loss of 729 million euros, in the place of the current net profit of 655 million euros for that period.

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A look at the automobile market in the U.S. in October 2014 shows a large increase in SUV sales. Sales of the Jeep brand increased by over 50%, and Dodge Ram by 33% in Oct. 2014, compared to the month in 2013. Sales of the Honda Civic declined by 9%. Chrysler gained market share reaching 13.3%, with sales concentrated on the RAM and Jeep brands. Japanese makers had about 35% of the market, compared to about 46% for American brands Ford, GM and Chrysler. GM had 17.7% share in the U.S. market, Ford 14.7%, Toyota 14.1%.

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In a speech at the Peterson Institute Marchionne says Europe has not addressed its problem of 30% overcapacity for making automobiles. He is handling two jobs one at Fiat and one at Chrysler, about which he says: "I am the only one who can guarantee this transfer. There's got to be this blood transfusion and it needs to happen at the speed of light." Within the next 24 months he sees the jobs being split up.

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Will Chrysler become a contract manufacturer for companies like Nissan and what are the risks of doing something like that?

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Chrysler hopes new models in 2007 will give it a gain of 1% in market share. Chrysler lost about 1% market share in the last year. But this is optimistic, as inventories are building up on dealer lots, and Chrysler chief La Sorda admitted that Chrysler screwed up by continuing a high build rate.

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Chrysler decides to close the St Louis minivan plant with 2400 jobs lost.

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Fiat divided itself into 2 companies on Jan 1, 2011, to separate its car and truck businesses. Fiat SpA covers the car operations. Fiat SpA CEO Marchionne, says Fiat could lift its stake from the current 20% to over 50% if Chrysler decides to go to the stock market in an IPO in 2011.

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The problems in owning an asset like the Chrysler Group. Dennis Berman of the WSJ says, its less like owning a car company and more like having a hard luck case. Thats because Chrysler Group carries an estimated $18 billion in unfunded health care and other benefit costs. These were built up in another era of automotive dominance of the Big Three car companies of Detroit, but are carried over to another era when this dominance has disappeared. In the 5 years 2002 to 2007, Chrysler's $2.7 billion in operating profit actually translated into a $1.75 billion loss, when including these payments. So from a banker's point of view, Chrysler's value is a small fraction of the $39 billion Daimler paid for Chrysler. In fact many bankers value Chrysler at zero, because of the liabilities associated with it, including the difficulties to get the unions to modernize the workplace and avoid class warfare labor negotiations. This is how the financial markets see it, as Daimler's stock market value went up by $20 billion after it disclosed it was looking for abuyer for Chrysler, and was determined to separate Daimler from Chrysler. ...

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UAW president Ron Gettelfinger opposes a merger between GM and Chrysler as it will cost many jobs. "I personally would not want to see anything that would result in a consolidation."

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Chrysler's new lineup of cars will prominently feature Fiat models. It will discontinue many older Chrysler models.

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Sergio Marchionne, CEO of Fiat-Chrysler told a conference in Michigan -"these are people who did not grow up and become conditioned to doing business in Detroit. " He cited this as one reason the new generation of leaders at the U.S. auto companies had embraced the new fuel efficiency standards. Another point he made that was well received was that "anybody who surrenders 14 years before the date ought not to be in business." He was referring to the 2025 deadline for the new standards. This view was well accepted by the other auto companies and by the UAW workers union, showing the big change that has come about in the U.S. auto industry.

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The plant in Tychy, Poland where Fiat turns out 500,000 small cars a year, one every 55 seconds. Chrysler engineers are now visiting this plant to see what can be done with small car production. The Fiat 500 is turned out here. Its Fiat's best effort in terms of quality. Zdzislaw Arlet, is director of the Tychy (pronounced TICK-ee) plant. He says the right combination of robots to individual workers was critical to achieve efficiencies and to have the flexibility to switch to different Fiat small car models depending on which is selling more. This enables the Tichy plant to operate round the clock six days a week. About three years ago workers were assigned an individual ID that is stamped on the sections of the car that they assemble so any problems at the end of the line can be traced to the source. As a result of these efforts defects have fallen from 20% in 1996 to just 4% now, and the time to have a car roll out of the assembly line has been halved.