LyrArc Article Gist
Clearly a company thats privately held like Chrysler now is under Cerberus and under Feinberg's direction can provide the incentives, compensation and equity that others can't match. Feinberg was talking to Jim Press since this summer, and leaves Toyota at a time when it doesn't have any respected American face. Its surprising that his new role at Toyota even as a Board member left him away from the day to day operations that he loved doing and was unhappy about his role as mainly a public affairs person. At the same time the events in the credit markets and the broader economy also point to the urgency of having the right leadership in place. This is reflected in the difficulty financing $10 billion of the remaining Chrysler debt in the credit markets with investors reluctant to invest in prevailing market conditions, thus Cerberus and Daimler each took $2 billion in debt to complete the buyout. Top priorities for Chrysler getting the same concessions that the UAW gave GM and Ford in 2005 for health benefits. Tom LaSorda will lead these negotiations as well as look after plant operations and purchasing. Jim Press will lead the effort for product strategy, marketing and shaping Chrysler's new dealer network from the oversized network of 3700 dealers that it has become over the years. As this was his passion at Toyota and he has a decent credibility with Dealers. He also brings knowledge of the Toyota way of constant improvement which he applied in marketing and at the customer level in addition to its well known application in manufacturing.