RIM's management change with new CEO Thorsten Heins is received positively by analysts as the co-CEO arrangement was not considered responsive enough to losses in market share- RIM's share in the smartphone market dropped below 10% in 2011. However the statement by Heins that there would be no "seismic" change at RIM was received with caution. One analyst pointed to the need for fresh thinking and thought it would have been better to bring in someone from the outside, though Heins only joined in 2007 and worked for 23 years at Siemens. The need for a new Chief Marketing Officer was pointed out.