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Adidas Investors Losing Patience, Want Faster Turnaround

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Weakness in the U.S. and Russian market for Adidas and criticism of CEO Herbert Hainer by shareholders. Adidas share price is down about 25% compared to Feb. 2014 even after a 11% increase in 2015. In the U.S. market Adidas has fallen behind Under Armour Inc. to No.3 spot in U.S. sports brands, and North American sales decreased 10% in euro terms for the first 9 months of 2014. The largest competitor Nike has seen a 30% increase in its share price in the last 12 months. Hainer is CEO since 2001, a period in which Adidas earnings quadrupled. Adidas is preparing a new 5 year strategy.

Adidas management

11/16/2010

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