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Apple's New Math On Textbook Pricing

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Apple's senior vice president Eddy Cue, says all of the textbooks on the iPad will be priced at $14.99. The way this works is that McGraw Hill instead of selling the textbooks to public schools for $75, will sell the book to a student for $15 for one year. At which point he can keep the digital copy but cannot resell it or pass it along to another student. New students will have to buy a new digital copy. Apple will get a cut on sales which could be about 30%, some of this will be made up from the absence of printing and distribution costs for McGraw Hill.

The Apple iPad and textbooks

01/17/2012

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