Efficiency is a critical way to drive down energy consumption. This kind of discussion is long overdue. Compared to countries like Japan which have focussed intensely on energy conservation in industry and homes the US has neglected this area for a long time and remains a far heavier user of energy when measured by indicators. New York and Vermont are taking the lead in the drive to get industry on board the efficiency drive by keeping use constant. Are home users going to make rational efficiency decisions? Should government regulate rates and returns for utilities when this does not promote efficiency of use? These are some questions raised here. A bottom line set of figures- it takes 10 cents for coal per kilowatt hour and 20 cents with carbon taxes and it has gone up from 4 cents in the 1990's. Cost for efficiency remains at 4 cents, which means it costs 4 cents of energy saving mechanism per kilowatt hour to eliminate the need for that kilowatt hour. This is a significant fact that should soon be reflected in the dynamics of the energy conservation picture. ...