LyrArc Article Gist
GM's marketing strategy for the new SUV, the Chevy Tahoe, which is in showrooms. 1) Defining the market segment- people with many children, a dog, a trailer, people who would otherwise need two cars to do the same job transporting kids. 2) Addressing the fuel efficiency concerns, showing how the fuel management system works. Fuel economy of 22mpg for the Tahoe. 3) Providing detailed training to salespeople handling these SUV's, checking that its working, and making sure it addresses the customer concerns. It took 12 days to sell a ChevyTahoe in U.S. showrooms in February 2006, according to Power Information Network. Links: see Maugeri of ENI in Foreign Affairs, April 2006 on refining constraints Yergin in same global issues in energy security Bush India nuclear deal for civilian energy Niall Ferguson on China and recession, affects future Chinese demand, Hoover Digest, Winter 2006 Links on Biofuels, Ethanol Offsetting this Links to geopolitical areas- Nigeria, Iran, Saudi, terrorism or other political risks, and declining production Iraq and Mexico links.