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Impossible Foods CEO on Running a $4 Billion Startup From Children’s Bedroom

WSJ Original article ›
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The remarkable story of how a CEO of a $4 billion food company is running the business from a children's bedroom. The founder of the plant based alternative meat maker is a biochemist who lives in Northern California Bay area. His employees are based in Redwood City, California. Mr. Brown, 65, communicates with his employees from here. He is also a marathon runner and a believer in fitness. He sets a 90 minute no meting time for employees when they can take a breather, get some fresh air, and walk around.

He has given employees, including hourly and temporary workers, paid leave so they can stay and work from home. The plant is closed with a third party in Chicago meeting commitments for its products manufacturing.He will reconsider restarting the plant April 7 if demand is higher than the supply. He views this as the right action and right thinking, as by stickling with his employees he believes they will stick with him in the long run.



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