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Behind the Messy, Expensive Split Between Facebook and WhatsApp’s Founders
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Mr. Acton and Mr. Koum, co-founders of Whats App messaging service have left the company after disagreements with Mr. Zuckerberg of Facebook. They say they had no intention of seeing Whats App turning into a clearing house for ads. Initially following the acquisition there was an agreement that advertising would not be the focus for Whats App, and the Whats App founders were given a large degree of autonomy. This has changed as Facebook uses data it collects to target audiences for ads on its services.
Jan Koum of WhatsApp- from Ukraine to programming studies at San Jose State University, Yahoo, and a startup filling a personal need for messaging on travels
02/20/2014
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