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Why Subaru’s Profit Is Surging
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Subaru makes 80% of its cars in Japan compared to 21% for Honda. Toyota also makes a larger percentage of its cars in Japan. The swing in exchange rates bringing the yen to 116 to the U.S. dollar is likely to benefit both exporters. Experts expect both companies to launch a product offensive in the U.S. market and and not start a price war with American makers. Subaru sales of Forester and other models surged 18% in 2014 to about 500,000 cars in 2014. Toyota is the largest shareholder of Subaru's parent company Fuji Heavy. Fuji shares have quintupled since Nov. 2012. Subaru has always pursued a strategy of making in Japan to keep high product quality, according to CEO Yoshinaga, with half of its sales coming from the U.S. market. For the year ending March 2015 Fuji Heavy net profit is expected to reach $2 billion.
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Subaru sales in the U.S. have doubled since 2009. Proftis expected to reach $2 billion for year ending March 2015 for parent company Fuji Heavy, and quintupling of share price since Nov. 2012. The yen going from 80 to the dollar to 116 by Nov. 2014 has increased Subaru profits significantly, as it makes 80% of its Forester and Outback models in Japan.
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Subaru's Got a Big Problem: It's Selling Too Many Cars
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Subaru Gears Up for New SUV as Sales Hit the Fast Track
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America Is Running Out of Subarus
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Wall Street Journal 08/19/2013
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Wall Street Journal 11/15/2014
Subaru Gears Up for New SUV as Sales Hit the Fast Track
Wall Street Journal 11/17/2015
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Subaru Forester: A Crossover Jostling to Fit in Showrooms Already Full
New York Times 05/17/2013
Subaru Forester: A Crossover Jostling to Fit in Showrooms Already Full
New York Times 05/17/2013
2014 Forester Gets Top Rating in Offset Crash Test
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America Is Running Out of Subarus
Wall Street Journal 05/31/2013
Subaru's Got a Big Problem: It's Selling Too Many Cars
Wall Street Journal 08/19/2013
Wall Street Journal 11/02/2010
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