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As Cereal Slips, a New Battle Over Breakfast Dollars
Keywords:
Changes in American breakfast eating habits and the decline in cereal sales
07/22/2014
A sharp increase in refrigerated breakfast foods and yogurt and a decline in breakfast cereal sales in 2012-2014. Cereal sales are declining by about 4% a year. Americans spend about 12 minutes on average for breakfast and more moms in the workforce, busier work life, is affecting the amount of time spent on breakfast. This is also hurting orange juice sales. Sales are also increasing at fast food places. This is contrary to what would be expected as the U.S. changes eating habits to combat increasing obesity.
Grouped Articles
As Cereal Slips, a New Battle Over Breakfast Dollars
Wall Street Journal 07/22/2014
Kellogg's Profit Falls 16% as Cereal Sales Drop
Wall Street Journal 08/01/2014
Burger King Drops Lower-Calorie Fry 'Satisfries'
Wall Street Journal 08/14/2014
General Mills Profit Drops 25%
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Inside Kellogg’s Effort to Cash In on the Health-Food Craze
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U.S. orange juice sales and changes in breakfast eating by 2014
07/22/2014
Grouped Articles
U.S. Orange-Juice Sales Fall to Record Low
Wall Street Journal 07/22/2014
As Cereal Slips, a New Battle Over Breakfast Dollars
Wall Street Journal 07/22/2014
Changes in American breakfast eating habits affect cereal and orange juice sales in 2012-2015
07/22/2014
Linked Articles
As Cereal Slips, a New Battle Over Breakfast Dollars
Wall Street Journal 07/22/2014
U.S. Orange-Juice Sales Fall to Record Low
Wall Street Journal 07/22/2014
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