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Changes in American breakfast eating habits and the decline in cereal sales
07/22/2014
A sharp increase in refrigerated breakfast foods and yogurt and a decline in breakfast cereal sales in 2012-2014. Cereal sales are declining by about 4% a year. Americans spend about 12 minutes on average for breakfast and more moms in the workforce, busier work life, is affecting the amount of time spent on breakfast. This is also hurting orange juice sales. Sales are also increasing at fast food places. This is contrary to what would be expected as the U.S. changes eating habits to combat increasing obesity.
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