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Tempting Europe With Ugly Fruit

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Small farmowners hate to see good fruit and vegetables go to waste just because of odd shape and appearance, even if it is just as nutritious. EU standards across Europe for fruits and vegetables made it difficult to get this farm produce to consumers. EU standards are now being revised, but supermarkets set their own standards and continue to accept fruit and vegetables only with "a slight defect in shape and development." A study by the Dutch and Swedish governments show Europe wastes 89 million tons of food a year and the two governments called on the EU "to reduce the amount of food waste caused by its labeling system." In Portugal as much as a fourth of the fruits and vegetables are at risk of waste because of such rules, according to small farm owners. Ugly Fruit, is a company trying to get this produce to consumers at lower prices in Lisbon. Farmowners say the idea that quality can be measured only by appearance is a mistake, as nutrition levels and flavor can be the same.

Problems with EU food standards for fruits and vegetables with odd shapes and poor appearace

05/24/2014

Ugly Fruit in Lisbon buys the fruits and vegetables with poor appearance turned down by supermarkets because of EU standards. This leads to wastage of food when in this austerity period the poor appearance fruits and vegetables are just as nutritious. It also leads to criticism of EU bureaucrats- especially in Britain, Portugal and other countries. The EU standards are being revised but supermarkets continue to tolerate only minor appearance flaws, leading to a need for other ways to get this produce to the consumer. Much of this farm produce instead of going to waste can be sold at lower prices to consumers, leading to a gain for farm owners and families in Europe.

Grouped Articles

Tempting Europe With Ugly Fruit

New York Times 05/24/2014

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New York Times 06/10/2014

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