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Ugly Fruit in Lisbon buys the fruits and vegetables with poor appearance turned down by supermarkets because of EU standards. This leads to wastage of food when in this austerity period the poor appearance fruits and vegetables are just as nutritious. It also leads to criticism of EU bureaucrats- especially in Britain, Portugal and other countries. The EU standards are being revised but supermarkets continue to tolerate only minor appearance flaws, leading to a need for other ways to get this produce to the consumer. Much of this farm produce instead of going to waste can be sold at lower prices to consumers, leading to a gain for farm owners and families in Europe.
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