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Election campaign financing strategies and fund raising efforts that led to Republican Romney's defeat in the U.S. presidential elections of 2012
11/07/2012
The primaries hurt Romney in two ways. He took too extreme a position on immigration to win close elections in primaries, and he ran short of money by the end of the primaries giving the Obama campaign an opening to define him by early heavy spending in the key states. The fund raising efforts also were away from the midwestern states and led to a lack of campaigning presence in those states during the summer leaving him badly behind in voter perceptions especially because his record at Bain Capital was open to attack.
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