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The U.S. presidential election of 2012 and the Obama campaign strategy of heavy spending on negative ads very early in the campaign. By concentrating on a few swing states it influenced the final outcome by portraying Romney as a predatory capitalist and showing that he did not care enough for voters like themselves.
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In Second Term, Obama Is Seen as Using âHidden Handâ Approach
New York Times 07/15/2013
Wall Street Journal 11/07/2012
Big Bet Six Months Ago Paved Way for President
Wall Street Journal 11/07/2012
Obama Campaign Clawed Back After a Dismal Debate
New York Times 11/07/2012
Obamaâs Victory Presents G.O.P. With Demographic Test
New York Times 11/07/2012
Wall Street Journal 11/07/2012
Grouped Articles
Wall Street Journal 03/09/2011
California Population Growth Slows, Census Shows
New York Times 03/08/2011
Asians Flock to South Bay, Census Shows
New York Times 03/12/2011
Wall Street Journal 03/25/2011
Minority Births Are New Majority
Wall Street Journal 05/17/2012
Obamaâs Victory Presents G.O.P. With Demographic Test
New York Times 11/07/2012
Republican candidate Romney received onl 8% of the black vote, 25% of the Asian American vote, and 29% of the Hispanic vote. He received the vote of six out of ten seniors and a majority of the over 40 age vote, and did poorly with the 18-29 age group.
Grouped Articles
Blacks, Obama and the Election
New York Times 11/02/2014
A Drive for Swing State Votes Has Colorado’s Latinos Listening
New York Times 05/26/2015
The Two Parties Aren’t Crazy, Just Changed
Wall Street Journal 10/13/2015
Poll: Trump’s negatives among Hispanics rise; worst in GOP field - The Washington Post
Washington Post 02/25/2016
Obamaâs Victory Presents G.O.P. With Demographic Test
New York Times 11/07/2012
Vote Data Show Changing Nation
Wall Street Journal 11/08/2012
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