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Adidas Lifts Outlook as Its Pace Quickens
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Adidas took a one time charge of 125 million euros for irregularities in its Reebok India Company, and expects an additional charge of 70 million euros. Adidas expects net profit to increase by 12-17% in 2012. Net profit for the first quarter of 2012 increased by 38% to 289 million euros, mainly on higher sales in China and Japan and its TaylorMade-Adidas Golf sales. Revenue increased by 14% to 3.8 billion euros on a constant currency basis. Profit results reflected lower financial expenses and a lower tax rate. The 2012 Olympics and Euro 2012 soccer will offer additional marketing opportunities for Adidas. Adidas is increasing its distribution in China and plans to have 2500 stores in 1400 cities by 2015. It will use its NEO brand at lower price points for entry customers in the smaller cities of China.
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Adidas Names Head for Adidas, Reebok in North America
Wall Street Journal 10/22/2013
Adidas Puts Rockport Shoe Brand on Auction Block
Wall Street Journal 05/06/2014
Big Investors Pressure Adidas CEO
Wall Street Journal 09/14/2014
Adidas Plans to Buyback $1.9 Billion in Shares
New York Times 10/01/2014
Adidas to Sign Up to 500 Athletes for Endorsements
Wall Street Journal 01/14/2015
Adidas Investors Losing Patience, Want Faster Turnaround
Wall Street Journal 02/06/2015
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Linked Articles
Adidas Takes on Rivals in Chinese Market
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Adidas Lifts Outlook as Its Pace Quickens
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