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How JetBlue Cracked Boston
Keywords:
Tags: United States, Airlines,
Jet Blue came to Boston in 2004. At the time it had one gate and 30 employees at Boston's Logan International Airport. The airline now has 2300 workers and 17 gates in Jan 2012. It now has 104 nonstop daily flights to 44 locations in the U.S. and Caribbean, with plans to reach 150 flights by 2015. As American and Delta pulled back to focus on their main hubs, Jet Blue expanded quickly. It started as an airline for vacation travellers, but soon attracted business passengers for the cheaper cost of flights, especially for cost conscious travellers after the recession hit in 2008. Jet Blue also offered better service and more leg room for business passengers. Jet Blue's CEO, Dave Barger, says 30% of traffic into and out of Logan now is for business travel.
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JetBlue management
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'We're Still a Growth Airline' - WSJ.com
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JetBlue CEO Learns to Pivot as Airline’s Strategy Evolves
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JetBlue's experiential marketing effort.
05/09/2010
Using flyer comment such as the favorable opinions about legroom in a special location called experience in the JetBlue website.
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JetBlue Dares to Poke Fun at Its Competitors
New York Times 10/13/2010
JetBlue CEO in Hot Seat as Airline Lags Rivals
Wall Street Journal 05/13/2014
JetBlue Asks Its Fliers to Keep Spreading the Word
New York Times 05/09/2010
Wall Street Journal 02/08/2012
JetBlue strategies
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JetBlue CEO in Hot Seat as Airline Lags Rivals
Wall Street Journal 05/13/2014
JetBlue Sets New Fare Classes, Bag Fees
Wall Street Journal 07/01/2015
Wall Street Journal 02/08/2012
'We're Still a Growth Airline' - WSJ.com
Wall Street Journal 11/04/2006
JetBlue CEO Learns to Pivot as Airline’s Strategy Evolves
WSJ 08/09/2016
JetBlue- expansion at Boston's Logan International Airport
02/08/2012
Grouped Articles
JetBlue CEO in Hot Seat as Airline Lags Rivals
Wall Street Journal 05/13/2014
Wall Street Journal 02/08/2012
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