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Missionary man

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Neelman, who founded airline Jet Blue, is now starting an airline in the country where he grew up as achild of Mormon missionaries. The country Brazil is vast with a rickety transportation network, and he feels ideally suited to alow cost airline. At this time 85% of traffic in the air is controlled by 2 airlines which have no incentive to reduce prices. With 12 Embraer planes and the name Azul, Neelman is off to a start, and prices on some routes are lower than acomparable bus fare. The same approach worked to link up cities with low fares in India by pioneer Jet Airlines, though some of those fares in India are up from where they used to be with the losses in the Indian airline industry.

Low fare airline Azul for Brazil.

08/27/2009

Jet Blue's Neelman tries to bring air travel to a new Brazilian middle class with airline Azul and 12 Embraer planes.

Grouped Articles

Azul's Fast Takeoff in Brazil

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JetBlue CEO in Hot Seat as Airline Lags Rivals

Wall Street Journal 05/13/2014

Azul, Brazil Airline Started by JetBlue Founder, Files for I.P.O.

New York Times 12/01/2014

Missionary man

Economist 08/27/2009

Embraer Could Sizzle Despite Low Profile

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How JetBlue Cracked Boston

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