LyrArc Article Gist
Aldi stores is a chain of discount grocery stores based in Germany. The chain was started by the Albrecht Brothers who ran a family retail business in the 1950's. In 1961 they founded Aldi using the first letters of Albrecht and Discount. Their formula is becoming popular in the U.S. It focusses on smaller store size, making it easier to start new stores and find space in cities. Each store will carry fewer items and fewer varieties of each item than a Kroger or a Wal-Mart store. About 95% of the items carry the Aldi name. This makes it possible for Aldi to offer lower prices and higher quality. Trader Joe's is the upscale version of Aldi's and is run by the Albrecht Family Trust. Germans have experienced difficult periods in two postwar phases and reunification, and thrifty purchases are typical of consumer behaviour. Germans prefer to use their own grocery bags when grocery shopping as stores charge for the bags. The experience with this kind of customer gives Aldi an advantage in selling to thrifty buyers in the U.S. The chain is expanding in the U.S. with an estimated 1000 stores. It has an estimated 8000 stores worldwide. Compared to Wal-Mart, Aldi keeps a low profile and has little difficulty in locating in cities like New York. The smaller store concept and value offered helps in finding good store locations and support from local communities.