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A Stealth Downsizing, as Shoppers Pay More for Less Food

New York Times Original article ›

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Marketing trends in the packaged foods industry.

05/26/2010

Marketers from Smuckers, General Mills, Kellogg and other to Kraft, are trying to bring new life to old brands like Macaroni and Cheese. And are doing this by showing emotiona attachment to not outgrow old habits for these staples.

Grouped Articles

General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers

New York Times 06/30/2014

General Mills Profit Drops 25%

Wall Street Journal 09/18/2014

General Mills to Remove Artificial Flavors, Colors from All Cereals

Wall Street Journal 06/23/2015

Changing Consumer Tastes Continue to Weigh on General Mills

Wall Street Journal 07/02/2015

Inside Kellogg’s Effort to Cash In on the Health-Food Craze

Wall Street Journal 09/01/2015

General Mills Profit Rises, Helped by Cost Cuts

Wall Street Journal 12/18/2015


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