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Marketing trends in the packaged foods industry.
05/26/2010
Marketers from Smuckers, General Mills, Kellogg and other to Kraft, are trying to bring new life to old brands like Macaroni and Cheese. And are doing this by showing emotiona attachment to not outgrow old habits for these staples.
Grouped Articles
General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers
New York Times 06.30.2014
General Mills Profit Drops 25%
Wall Street Journal 09.18.2014
General Mills to Remove Artificial Flavors, Colors from All Cereals
Wall Street Journal 06.23.2015
Changing Consumer Tastes Continue to Weigh on General Mills
Wall Street Journal 07.02.2015
Inside Kellogg’s Effort to Cash In on the Health-Food Craze
Wall Street Journal 09.01.2015
General Mills Profit Rises, Helped by Cost Cuts
Wall Street Journal 12.18.2015
Kraft Hopes to Encourage Adults to Revert to a Childhood Favorite
New York Times 05.26.2010
A Stealth Downsizing, as Shoppers Pay More for Less Food
New York Times 03.28.2011
Activists Pressed for Kraft Spinoff
Wall Street Journal 08.05.2011
Velveeta Shows Its Sizzle Against Hamburger Helper
Wall Street Journal 12.29.2011
5 so-called health foods you should avoid - The Washington Post
Washington Post 03.05.2012
Kraft's Coming Split a Tale of Too Many Costs
Wall Street Journal 08.02.2012
Kraft’s $143 Billion Bid for Unilever Highlights Squeeze in Consumer Goods
WSJ 02.17.2017
WSJ 12.17.2018
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