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How Genentech Wins At Blockbuster Drugs

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Interview with Levinson of Genentech and answers to a wide range of questions about ther drug discovery process at Genentech, the cost of Avastin to treat cancer, the long years taken to develop the drug, the development and pricing of Lucentis for macular degeneration from the basic process of blocking the VEGF protein that helps the macular degeneration develop. The reasons for the pricing of Avastin- $55,000 for one year. And of Lucentis $2000 for one shot and the possible equivalence of Avastin and Lucentis so that doctors can take a small fractional dose of Avastin and use it in a tiny opthalmic syringe for cost of $50. The research budget of $1.86 billion. And the philosophy of Levinson about attracting the best scientists to Genentech by giving them opportunities as he puts it for "doing great science." And his emphasis on making Genentech a great place to work. Genentech was on Fortune's top twenty list 4 years in a row and No 1 in 2007 and No 2 in 2008 behind Google. Can Roche keep this up without Levinson and his team and the culture they have fostered, and the way they have created a great place to work ?

Genentech

06/05/2007

Genentech before and after the complete acquisition of Genentech by Roche in 2008.

Grouped Articles

How Genentech Wins At Blockbuster Drugs

Wall Street Journal 06/05/2007

Can Genentech Stage a Recovery?

Wall Street Journal 07/23/2007

Genentech's Gamble

BusinessWeek 12/05/2007

Pricey Drugs Put Squeeze on Doctors

Wall Street Journal 07/08/2008

Roche Offers to Buy Full Stake in Genentech

Wall Street Journal 07/22/2008

Roche Bid Blindsided Genentech

Wall Street Journal 07/22/2008


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