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Clear Conscience -- Clear Profit - WSJ.com

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Lessons Murthy learned along the way to making Infosys what it is. First, be the company you aspire to be. For Infosys this meant contributing to clients and to society around it in India. Second, transparency. Third, 5 lessons for winning markets. First lesson is listen to ideas, open to the young minds especially. Second lesson is meritocracy, decide objectively based on data. Third lesson is benchmark best practice and competitors. Fourth lesson is continuous improvement and maintaining pressure to do better always. Fifth lesson, build aspirations, raise aspirations, this changes ordinary people into extraordinary achievers.

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