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Major advances in battery technology and cost are needed for electric cars to take off. Gasoline needs to be higher than $4.50 a gallon in the U.S. for electric cars to be economically attractive. This includes a rebate of $7500 towards the higher cost of the electric cars. Battery cost is a major component of the extra cost.
Linked Articles
Ford CEO: Battery Is Third of Electric Car Cost
Wall Street Journal 04/18/2012
Long and Winding Road for Electric VehiclesWall Street Journal 07/02/2011
A much slower growth in oil demand as fuel efficient engines make a strong impact. Government policy raising oil prices, giving tax breaks for smaller engines to promote smaller cars on Chinese roads, and promotion of new hybrid and electric car technologies with significant subsidies, all push in this direction.
Linked Articles
China's Thirst for Oil Could Come Up Short
Wall Street Journal 06/01/2010
China Sharply Raises Energy PricesNew York Times 06/20/2008
The high margins for Apple achieved through a combination of keeping costs low- even at the risk of providing poor wage and working conditions for the majority of employees employed in the retail stores in the U.S. and in supplier Foxconn plants in China- and by a grasp for innovation and technology. The paradox of a well deserved image for pioneering in technological innovation and the indifference to working conditions and prospects for employees who add value in manufacturing and customer interface. This model of growth is a recent development, put in place after 1997. In 1995-1997 Apple was nearing collapse under Michael Spindler and Gil Amelio, as documented by WSJ technology reporter Jim Carlton in his book- "Apple- The Inside Story of Intrigue, Egomania, and Business Blunders." Steve Jobs returned as CEO in 1997 and set the future course and this model in place emphasizing design, his ability to grasp technologies that would appeal to customers, and hired Tim Cook to set up the manufacturing which had high rate of defects and higher costs. The model was as full of paradoxes, of genius combined with mediocre behavioursas the man Steve Jobs. Tim Cook has responded to criticism in 2012 by having the Fair Labor association audit Foxconn plants in China. Foxconn increased wages in 2012, shifted plants to the interior of China, and increased use of robotics.
Linked Articles
Wall Street Journal 05/29/2010
Apple Stores Army, Long on Loyalty but Short on PayNew York Times 06/23/2012
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