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Toyota's strategy with the International Multipurpose Vehicle (IMV) and Renault's with the Logan and Dacia models
04/07/2012
Toyota goes after the lower price points in emerging markets with the IMV series. Renault goes for a lower price point for buyers in its home markets in France and the rest of Europe with its Dacia and Logan models. Both are expected to cross the 1 million mark sales point in 2012. Renault achieves a 6% operating margin on the low price point vehicles priced at around $10,000, breaking the myth that lower price points cannot generate profits.
Linked Articles
Toyota Pushes Emerging-Markets Production
Wall Street Journal 04/07/2012
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Renault's bold strategy with the lowcost Logan and Dacia models targeted at European markets
02/11/2008
The success of the Logan and Dacia in France and other European markets has helped Renault. Profit margins on the two low cost vehcles is about 6%, higher than Renault's 2-3% margins on other cars. This turns the accepted logic in the auto industry on its head about higher margins with larger more expensive cars.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Popular Eastern European automobile brands that stand for quality in Europe at low price points- Renault's Dacia in Romania
02/11/2008
The Dacia and Logan brands manufactured in Romania are expected to cross the 1 million sales mark in 2012. The Logan and Dacia have established a presence in Europe as models known for reliability. Sales of these lower cost cars are popular with buyers in France who see this as a choice replacing buying a used car.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Renault's experience with Dacia in Romania and VW's experience with Skoda in the Czech Republic
10/01/2007
VW's investment in Czech Republic Skoda plant to turn out a highly successful car is similiar to the investment by Renault in Romania's Dacia Automobile SA.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Skoda Means Quality. ReallyBusinessWeek 10/01/2007
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