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Jaguar Land Rover is dropping the Land Rover name and will be called JLR with an all electric line planned by 2036. The holding company JLR will have 4 brands- Range Rover at the high end, the off-road Defender made in Slovakia, the Discovery as a family brand, and the Jaguar now priced at the high end. The strategy is designed to cope with stiff competition from Tesla and other EV brands, by moving it upscale- the average price of JLR going to 77,000 pounds from 44,000 pounds.  Batteries will be sourced from a new gigafactory in Europe built by Tata Motors, the parent company. A new Range Rover all electric will come out in 2024. With the new strategy only 330,000 vehicles would take it to breakeven instead of 660,000. JLR turned profitable in the last financial year generating cash flow of $1.3 billion pounds in last 6 months. It will invest 15 billion pounds over 5 years. 29,000 employees out of 40,000 will be upskilled to support the all new electric line to build, sell and service new EV's. ...

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Jaguar Land Rover has strong sales in 2013 of 425,006 vehicles. JLR is investing 1 billion pounds to build a factory in China, in a joint venture with Cherry Automobile Company. The factory will make 130,000 automobiles a year when it starts in late 2014. In Brazil JLR is investing 240 million pounds for a factory that will make 95,000 vehicles a year. JLR currently has assembly facilities in India for the Freelander 2 sport-utility vehicle and Jaguar XF sedan, and assembly facilities in Pakistan, Kenya, Malaysia, Turkey. JLR plans to spend 3.5-3.75 billion pounds in the fiscal year beginning April 1, an increase from the 2.75 billion pounds capital spending budget for 2013. 2013 capital spending was 17% of total revenue of 15.78 billion pounds. Dealers are expected to spend an additional 1 billion pounds on improving the sales network.

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China Central Television (CCTV) in August 2013 cited the high prices charged for luxury car models in China. One report on CCTV gives the price of a luxury sport utility vehicle such as a Land Rover as 1.89 million yuan or $305,000 in China, while the same model could be purchased for $87,000 in the U.S. Land Rover agreed to a price reduction after investigation by the pricing and antimonopoly division of NDRC. Range Rover 5.0 V8 with a price tag of 2.89 million yuan will now sell for 2.65 million yuan. Considering the prices currently charged the price reductions of upto $32,000 still means prices are extremely high. Consultancy Automotive Foresight analysts say market forces have a bigger impact and the models chosen for the price reduction are not high volume models. A bigger impact it says would come on car models where the demand is high.

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Neil says Tata Motors has let the designers, procurement, engineering people at Jaguar and Range Rover in the UK make the decisions and use their independent thinking about the look and feel of the car and the SUV- and this has made all the difference. The Range Rover Evoque has sold over 100,000 units in the first year. The total sales of Jaguar and Range Rover reached 357,773 units in 2012 and is on pace to exceed that by a large margin in 2013. This could not have happened under Ford Motor Company, and Ford was better off with Mulally's strategy to simplify and focus on Ford's own models, says Neil.

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A conversation with Ratan Tata at Tata's Colaba offices just as Tata prepares for the acquisition of Land Rover and Jaguar.

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The Confederation of British Industry suspends operations till June after many businesses leave the organization including Jaguar Land Rover, Tesco, BMW and Fidelity. This was after Guardian reports of alleged sexual misconduct. It will hold an extraordinary meeting in June.

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Jaguar Land Rover PLC says it wiould reduce prices on 3 models in China in response to an investigation by the pricing and antimonopoly division of the National Development Reform Commission. Audi announced price cuts of upto 38% for spare parts in China.

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After some ill timed acquisitions Tata Sons is strapped for cash. The value of Tata Sons holdings in the group's 27 listed companies has halved in less than a year to under $25 billion. This leaves Tata Sons, the parent company of the Tata group, strapped for cash, as one way it raises cash is by offering its equity stakes as collateral to lenders. A cash crunch is evident at Tata Motors with $2 billion of debt from the acquisition of Jaguar Land Rover due by June. Tata has to get its banks to roll over this debt. And this week Tata Steel whose shares are down 76% in a year stated that Tata Sons has pledged 13.2% of the company as collateral against borrowings.

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GM plans to bring 5 to 10 Cadillac models to China by 2016. It plans to build a factory for Cadillacs in China. Even as auto sales are slowing down in China in 2012, sales of luxury and premium cars are growing rapidly. Infiniti, Audi, BMW, Mercedes, Tata's Jaguar-Land Rover, and now GM are competing for sales to China's growing affluent class. According to IHS Global Insight, China's auto sales slowed to 2.5% growth in 2011, yet sales of premium car sales increased by 32%. With sales slowing in Europe and the U.S., car manufacturers are focussing on the luxury segment in China to boost profits. BMW's sales chief, Ian Robertson, says sales will slow in coming quarters from the 32% growth rate of 2011, but he still expects double digit growth for premium cars in future years. In making its large investments in China Ford executives said it expected a growth in China's car market of 5% over the next decade. BMW plans to increase production to 200,000 cars after opening its second plant in 2011, with capacity to ramp up to 300,000 a year....

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Because of the credit squeeze Tata may be be able to buy access to production knowhow and distribution networks of Jaguar and Land Rover for about $1 billion, both cost Ford over $5 billion whenFord originally purchased these assets.

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Tata Sons, the holding company for Tata Group companies, is looking for a successor to Ratan Tata. The Tata Group of companies cover a whole range of products from steel and cars, to information technology and consumer products. This includes India's second largest automobile company and India's second largest IT outsourcing company. Tata has in all 98 firms. It made acquisitions of Corus, a British and Dutch steel producer for $12 billion, and of Jaguar and Land Rover for $2.3 billion. Ratan Tata did much of the reorganization of the old Tata Group over the last 2 decades. The company started during the Victorian era as a maker of textiles. It was founded by Jamshedji Tata. His vision was to establish Tata as a steel maker and to invest in education and research institutes for India's technological revolution. The Tata companies also set their own high business standards based on the founder's concepts. And unique in India, Tata Sons was setup so that two thirds of the company is owned by charitable trusts. Jamshedji spent time in Britain during the Victorian period, admired Gladstone, was a forward looking visionary believing in and providing inspiration for India's future technological development. During the early ears after independence the company was run by JRD Tata who maintained the legacy, but it was Ratan Tata his successor from the same Parsi family, who reorganized and established Tata as the company it is today. The Tata Nano was a result of Ratan Tata's vision of a car that would cost one lakh rupees, and be an affordable car for millions of people in India who now drive motorcycles. With the magnitude of the responsibility, the search for Ratan Tata's successor, is being closely watched in India. This time the Tata Group is looking at outsiders and searching for the right person. Now 65% of Tata Group's revenues of $70.8 billion come from overseas, which would suggest the value of international experience. In fact British Prime Minister Cameron cited Tata Sons as being Britain's largest manufacturer. ...

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The chairman of India's Tata Group, Ratan Tata, talks to the WSJ's Paul Beckett. Tata Group now employs 357,000 people and gets 65% of saes from overseas. He describes the difficulties with the Jaguar and land Rover acquisition. And says Tata Motors did very well to extinguish $3 billion in debt arising from the acquisitions by raisng new capital, liquidating some assets and doing away with loose practices. The experience at the new location in Gujarat for the Tata Nano minicar is very positive and production is planned for January 2010. He has some words for India's government, saying that India will remain an agricultural country unless the government finds some better way to fairly and justly compensate farmers for their land where industrializaton is takng place. He sees an alien view of industrial development in W. Bengal and says Tata is better off from being away from that place. For the US and Indian firms operating in the outsourcing space he has some advice. He wants Indian companies to be sensitive to the American unemployment situation, the stress being felt by jobless people, and that its important not to be aggressive and alien to pain that is going on in the USA. Ratan Tata is a graduate of Cornell University in aeronautical engineering, and closely connected with the University. ...