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New developments in the lawsuits filed in Washington DC by 38 states attorney generals related to legal theory. A separate lawsuit was filed by the Justice Department in Virginia against Google. With 90% of the advertising search queries worldwide and $160 billion-in-sales advertising business Google is in a position that is not supported by the idea of competition that is inherent to the American system of business and the economy that holds that no one competitor should dominate the market. This happened during the early twentieth century under Rockefeller's Standard Oil and is happening once again with Google and other tech companies that monopolize space that is vital to maintaining an economy based on fairness and competition. Current legal theory practice fails in this respect as it does not clearly recognize that the principle is at stake that no one company should be allowed to control vital public space or resource such as in this case internet or in the case of Rockefeller energy. Monopolies seen in this way fail the people because they make it impossible to exercize the inalienable rights of man and limit his possibilities by excluding alternatives and alternative expressions. ...

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Exclusive deals with Samsung, Apple and Mozilla have turned Google into an exclusive monopoly for internet use. The US Justice Department is taking aim at this in the trial that begins today September 12, 2023. It limits choice for Americans and unfairly rewards monopolistic behaviours. President Biden said famously in his State of the Union speech this February "capitalism without competition is not capitalism, it is extortion." It is why the Biden administration is serious about the Tech monopolies which distort the fairness of the American system leading to a monopoly over information so that different ideas are not represented in the same way as they would be in a competitive situation. It also means monopolistic pricing behaviours. 

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Google's effort during its 15th anniversary in 2013 to introduce semantic search in its results for queries, by using the Hummingbird Algorithm and the Knowledge Graph.

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A significant portion of Apple services business including Safari payments app revenues is now at risk with changes in 2025. Google payments for search alone make up 19% of Apple's operating profit, says this report in WSJ.

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Google's event planner Ms. Pollack describes the way she handles the job of creating the right image at events- no clutter, simplicity, beanbags and Google colors. Lorraine Twohill, Google's vice president for global marketing, says its all about creating the right kind of emotions. Branding is done through viewers of ads becoming emotional about Google products, to remind people about how Google has had a positive influence on people's lives, and letting people know about the Google products outside of search.

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Developing monopolies in AI on Apple similar to Apple Google deal on Search on Apple devices for which Apple gets $20 billion from Google. Google pays more than $20 billion a year to be the default search provider on Safari browser. This kind of deal violates the spirit of the anti-monoply laws and the US Justice Department has taken action.

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Joanathan Kanter is the Assistant Attorney General of the US. He was cleared to work on the Justice Department lawsuit against Google and antitrust matters. Kanter is critical of the way Google operates to act as a monopoly in its ad business.

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Google's share of the online ad market falls below 50% for the first time. Changes are made to management. The US federal government seeks a breakup of Google because of its business practices. Major law suits are pending for the US Justice Department investigating Google business practices.

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Google has the lowest share of the search market in South Korea- 2%. This has prompted Google to follow the leading search portals in South Korea. Whats different in South Korea is that people say they go to a home page to see the news, and topics that are popular with fellow users. NHN and Daum the leading portals present users with home pages that look more like those of media outlets than asearch engine. They give latest news, photos, videos and updated lists of highly trafficked blogs and popular online chat sites. First they look at this information, then they start a search. NHN Naver has 66% of search queries, Daum 21% and SK Telecom's Nate 6%. Yahoo Korea 3%, Google 2%. Daum and Naver have created vast databases of popular content and link to them first. A search for lung cancer will show information from articles acquired or commissioned from Korean doctors and hospitals. Its adiffernt approach and it works in South Korea. To adapt to this user preference Google will now showblocks of links under the main search box about topics and news that are popular in for South Korean users....

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Specialized websites such as Realtor.com,Trulia, Zillow in the US and Rightmove in the UK have customized features appropriate for the field. In this case real estate search. This vertical search is proving superior to the horizontal search of the world's 182 million websites that Google searches, when it comes to specialized tasks. Restaurant reservations has OpenTable, job-hunting has Simply Hired. These sites do more than simply search, they also complete transactional tasks which Google doesn't. In the retail Amazon is adding new features specialized to the retail field, and also has consolidated online retail. Right now Google has 69.4% of the search market to Bing's 24.4%. For Google 96% of revenues come from search, even with diversification efforts through Android (mobile devices), YouTube (video advertising), and Chrome (browser software). Google acquired ITA Software in 2010 to compete in the travel field. Rayport says the search business is changing with users geting more sophisticated and demanding, and he sees a shift to vertical search. This shift appears to be the next step as the capabilities of horizontal search are being exhausted....

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How ChatGPT and Microsoft are seen as upending the search business at Google. ChatGPT's ability to explain complex concepts and come up with new thoughts are seen as creating anew way of doing Search. Microsoft is investing billions of dollars in ChatGPT. Much of Google's efforts in the last five years have gone into preserving its monopoly of the search business without adding much through innovation and new ideas. The monopolistic behaviours have attracted the attention of regulators. Microsoft once a monopolistic behaviour company is now playing the role of a challenger with new ideas and concepts.

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A states attorney generals lawsuit filed against Google states Google operates a monopoly that harms advertisers and publishers by lowering sales of publishers and charging inflated prices to ad buyers. Cases will go on trial in 2023. The Justice Department and 35 states attorney generals have a separate antitrust lawsuit against Google's search services. Democrats and Republicans in the Senate are pushing forward a bill that would treat Google search engine like a railroad operator making it illegal for it to give an unfair advantage to Google products and charge inflated prices by distorting the markets. This report in WSJ shows the way Google ran a series of programs named Project Bernanke, Reserve Price Optimization and Dynamic Revenue Share, to distort the normal operation of markets so that Google obtained an unfair price advantage. Bernanke program was operated between 2010 and 2019. In some cases the lawsuit says publisher revenue was reduced by 40%, according to internal company communications quoted in the complaint, as shown in this WSJ report. ...

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Microsoft CEO Satya Nadella testifies at the US Justice Department's trial of Google that the deal Google made with Apple led to its search engine becoming ubiquitous with monopoly power. Nadella said that the unfettered power of Google made it difficult for Microsoft to compete with Google on the internet. 

"Despite my enthusiasm that there is a new angle with AI, I worry a lot that htis vicious cycle I am trapped in could get even more vicious." Nadella said that Google's deal with Apple made it oligopolistic.

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Goggle's Eric Schmidt speaks at the annual meeting of the Newspaper Association of America on the issues raised by Google News use of newspaper content. He says it is unlikely that Google would buy the content behind a pay wall for a subscription and make it available to users for free. Under the current arrangement only AP is paid for content. Newspapers can choose not to be part of the Google Search but choose to get traffic from Google Search to their websites, and from Google News to their websites, which they monetize through advertising. Schmidt provided as one solution publishers creating more personalized news products that could be effectively delivered on the Web, on mobile phones and on the iPad.

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How a small business like Tiny Prints which makes high end greeting cards -from the likes of which Google gets most of its revenues of $11 billion in the USA and $22 billion globally- manages its search marketing budget. This is the way a business like this gets online clicks and sales. Google search ads act like a huge hose over the internet commerce place to generate clicks and sales for online companies.