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Google Tailors Korean Home Page to Local Tastes
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Google has the lowest share of the search market in South Korea- 2%. This has prompted Google to follow the leading search portals in South Korea. Whats different in South Korea is that people say they go to a home page to see the news, and topics that are popular with fellow users. NHN and Daum the leading portals present users with home pages that look more like those of media outlets than asearch engine. They give latest news, photos, videos and updated lists of highly trafficked blogs and popular online chat sites. First they look at this information, then they start a search. NHN Naver has 66% of search queries, Daum 21% and SK Telecom's Nate 6%. Yahoo Korea 3%, Google 2%. Daum and Naver have created vast databases of popular content and link to them first. A search for lung cancer will show information from articles acquired or commissioned from Korean doctors and hospitals. Its adiffernt approach and it works in South Korea. To adapt to this user preference Google will now showblocks of links under the main search box about topics and news that are popular in for South Korean users.
Search portals Nate and Daum in South Korea and how Google is changing its homepage in South Korea.
12/11/2009
Nate and Daum focus on their own content databases and popular content for search queries and start the user out on a home page that looks more like a media outlet page.
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