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Management changes as Blackberry sales fall by 25% in the last quarter include the exit of founder, Jim Balsillie, from the Board. Also leaving are Jim Rowan, the chief operating officer, and David Yach, the chief technology officer. RIM shares are now down 75% this year, falling to $13.73 on March 29, 2012. In the 4th quarter ending March 3, 2012, revenue decreased by 25% compared to same quarter prior year. Blackberry is facing unsold new models of products in stores and is writing off $267 million in unsold Blackberry 7 models. Blackberry 7 models are its latest product introduction. The iPhone now outsells the Blackberry in its home market of Canada. In a conference call, Thorsten Heins, the new CEO, said the company was conducting a strategic review including the option of selling the company.

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Blackberry RIM discards a plan to go private. CEO Thorstein is to leave the company and Fairfax Financial Holdings led investor shareholder group will invest $1 billion in the company. Fairfax owns 10% of Blackberry. After the news was announced the RIM Blackberry share price dropped 16% to $6.49. John Chen, former CEO of enterprise software company Sybase is the interim CEO. At its current cash burn rate, even with the $1 billion infusion Blackberry would run out of cash by the end of 2014.

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Blackberry employees reached a peak of over 17,000 in 2011 as the company continued to hire through 2009-2011. It was about 8000 in 2008 the first year of the financial crisis and recession and doubled in 3 years. The employee count is at 12,700 in 2013. The company was hit hard by the introduction of smartphones by Samsung and Apple. Blackberry now plans huge cuts of about 40% by the end of 2013. This shows how quickly the winds can change in the tech business field where disruptions for existing technology are the norm. A niche in the corporate business field was not sufficient to keep Blackberry from shrinking rapidly as businesses shifted to the new smartphone technology from rivals. Failure to anticipate new technologies can lead to irreversible losses. Blackberry shows the way down can be just as fast as the way up and a lost year or a wrong decision can be the difference between success and irreversible failure.

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Research in Motion puts together a Blackberry smart phone in June 2012 by combining a patchwork of licensed technologies.

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Corporate customers now make up about 20% of RIM Blackberry customers, down from 71% in 2007 when the Apple iPhone was introduced. This means competing with Apple and Samsung in the consumer phone market. Business users bring more revenue per customer. A looming threat to RIM is the BYOD trend with companies allowing employees to bring their own phones and giving access to corporate data networks. Some companies are giving the new Blackberry 10 a try. Blackberry shares are up 41% in the last 3 months. Yet the challenge of keeping business customers and building a customer base in the consumer market against established competitors in 2013-2014 is a daunting one. RIM's global market share is 4.6%, according to IDC.

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Blackberry maker Research In Motion's will introduce new products to prevent further erosion of market share. Five new smartphones will be introduced, including an all touch screen phone to compete with the iPhone. Smartphones using its new QNX software will not be available till 2012. Meanwhile Apple is bringing out a new version of the iPhone and new smartphone are being released by competitors. RIM's share of global smartphones is down to 12.9% for the 1st quarter of 2011, compared to 19.7% the prior year. In the N. American market RIM's market share for smartphones is down to 16.5%, a big decline from 41.3% in the first quarter of 2010. Missed deadlines for new products are a major problem for RIM in the fast paced environment for new technologies and software with new competitors from related fields.

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RIM CEO Thorsten Hein's plans to win over the corporat technology market with the new Blackberry 10 model due to come out Jan 30, 2013.

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Low morale at RIM Blackberry as it struggles in the smartphone market in 2013. The Blackberry model 10 fails to make a dent in the market dominated by Apple and Samsung leading to large losses and a decision to cut employee count by 40%.

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With poor sales for the Blackberry Z 10 in 2013, AT&T and Best Buy retailers are discounting the phone to $49 for a refurbished phone, and $99 for a new phone from the original price of $199. Such steep discounting soon after the March 2013 launch of the Z 10 suggests the phone is selling poorly.

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Blackberry uses its strengths in mobile security to jointly develop a security focussed tablet with IBM and Samsung in 2015. The tablet will be piced at about $2380. The tablet uses Secusmart unit of Blackberry's encryption technology, is based on Samsung's Galaxy Tab S 10.5, and uses IBM technologies to separate work applications from personal apps.

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Blackberry's release of the Blackberry 10 all touch smartphone with the new operating system. Blackberry 10 has a better keyboard than the iPhone and Android phones and can enable users to use the calendar and email at the same time. The delayed launch in the U.S. market to mid March or April, because of the 4-6 weeks time it takes for wireless carriers to conduct rigorous testing, means the marketing push comes before the product is available.

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This condensed adaptation of the book by McNish and Silcoff on the collapse of Blackberry with the launch of the iPhone, tells a story of complacency at Research in Motion. Supreme Court Justice Brandeis once said that complacency was like all the seven sins rolled into one. In the smartphone industry the results were lethal. RIM founders Lazaridis and Balsillie responded to the iPhone launch believing this would not affect Blackberry. The founders rationalized that what would determine success in the business was security, battery life, ability to type, and using less capacity so as not to strain networks, areas in which RIM was strong and on which it had built its market presence. Design, using mobile to offer broad access to internet content, and the touch screen, were not seen as changing the very nature of the phone market. During the summer of 2007 many users shifted to the iPhone, and it cultivated a cult following using strategies Apple had honed on earlier product launches, reaching 1 million in sales. RIM was completely unprepared and could offer Verizon Communications a prototype called the Storm, which was launched hastily with product glitches still remaining. This happened in November 2008 and turned out to be complete disaster- initial sales were great selling 1 million units in 2 months of 2008, but reversed when almost all of the units were returned because the browser was slow and the clickable screen did not respond well. Nokia, another competitor, is also caught unawares sticking to its formula of success, when all the rules were being rewritten by Apple by showing what the new possiblilities were with the right technology in what one could do with a smartphone. Blackberry introduced a smartphone in 2012 by putting together a patchwork of licensed technologies. By this time Apple, Samsung and other competitors had captured significant market share, and the smartphone flopped. The successor Z10 also flopped in 2013. Nokia faced another problem- the inability to convert R&D, at times larger than Google and Apple, into new products, and the failure of management to grasp the potential of new technologies. According to a former employee, Nokia management turned down a internet ready phone with touch screen developed by its engineers in 2004....