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Will the New BlackBerry Win Back Corporate Customers?
Keywords:
Corporate customers now make up about 20% of RIM Blackberry customers, down from 71% in 2007 when the Apple iPhone was introduced. This means competing with Apple and Samsung in the consumer phone market. Business users bring more revenue per customer. A looming threat to RIM is the BYOD trend with companies allowing employees to bring their own phones and giving access to corporate data networks. Some companies are giving the new Blackberry 10 a try. Blackberry shares are up 41% in the last 3 months. Yet the challenge of keeping business customers and building a customer base in the consumer market against established competitors in 2013-2014 is a daunting one. RIM's global market share is 4.6%, according to IDC.
Research in Motion (RIM) and the Blackberry 10 model smartphone in 2013
11/13/2012
CEO Heins's big bet on winning over the corporate technology market with the Blackberry 10. It comes with features that come in handy for corporate users and companies.
Grouped Articles
RIM to Roll Out Emerging Market-Focused BlackBerry
Wall Street Journal 05/15/2013
BlackBerry Z10 Prices Drop to $49 Amid Weak Sales
Wall Street Journal 07/13/2013
Sales of BlackBerry's Q10 Keyboard Phone Fall Flat
Wall Street Journal 08/29/2013
BlackBerry to Slash Workforce by Up to 40%
Wall Street Journal 09/19/2013
BlackBerry Stuck With $1 Billion in Unsold Phones
Wall Street Journal 09/21/2013
BlackBerry Staggers to a Deeper, $4.4 Billion Loss
New York Times 12/20/2013
Research in Motion (RIM) Blackberry perfomance 2010-2012
06/20/2011
Grouped Articles
BlackBerry Maker RIM Posts $518 Million Loss
New York Times 06/28/2012
BlackBerry Z10 Prices Drop to $49 Amid Weak Sales
Wall Street Journal 07/13/2013
BlackBerry to Slash Workforce by Up to 40%
Wall Street Journal 09/19/2013
BlackBerry Stuck With $1 Billion in Unsold Phones
Wall Street Journal 09/21/2013
RIM Finds Hometown on Its Side
Wall Street Journal 06/20/2011
Motion Sickness Plagues BlackBerry Holders
Wall Street Journal 06/23/2011
Research in Motion (RIM) Blackberry strategy
04/10/2011
R.I.M.'s strategy as it faces competition from Apple's iPhone and Google's Android.
Grouped Articles
BlackBerry Maker RIM Posts $518 Million Loss
New York Times 06/28/2012
RIM to Roll Out Emerging Market-Focused BlackBerry
Wall Street Journal 05/15/2013
BlackBerry Z10 Prices Drop to $49 Amid Weak Sales
Wall Street Journal 07/13/2013
Sales of BlackBerry's Q10 Keyboard Phone Fall Flat
Wall Street Journal 08/29/2013
BlackBerry to Slash Workforce by Up to 40%
Wall Street Journal 09/19/2013
BlackBerry Stuck With $1 Billion in Unsold Phones
Wall Street Journal 09/21/2013
Research in Motion's (RIM) Blackberry and its steady decline 2011-2013
10/14/2009
Grouped Articles
BlackBerry Z10 Prices Drop to $49 Amid Weak Sales
Wall Street Journal 07/13/2013
Sales of BlackBerry's Q10 Keyboard Phone Fall Flat
Wall Street Journal 08/29/2013
BlackBerry to Slash Workforce by Up to 40%
Wall Street Journal 09/19/2013
For BlackBerry Employees, 'It's Not Low Morale. It's No Morale.'
Wall Street Journal 09/23/2013
BlackBerry Abandons Sale Process
Wall Street Journal 11/05/2013
BlackBerry Debt Deal Seen Designed to Avoid Vote
Wall Street Journal 11/05/2013
Research in Motion (RIM) Blackberry performance in 2013-2016
01/29/2013
Grouped Articles
RIM to Roll Out Emerging Market-Focused BlackBerry
Wall Street Journal 05/15/2013
BlackBerry Z10 Prices Drop to $49 Amid Weak Sales
Wall Street Journal 07/13/2013
Sales of BlackBerry's Q10 Keyboard Phone Fall Flat
Wall Street Journal 08/29/2013
BlackBerry to Slash Workforce by Up to 40%
Wall Street Journal 09/19/2013
BlackBerry Stuck With $1 Billion in Unsold Phones
Wall Street Journal 09/21/2013
For BlackBerry Employees, 'It's Not Low Morale. It's No Morale.'
Wall Street Journal 09/23/2013
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