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BlackBerry to Slash Workforce by Up to 40%

Wall Street Journal Original article ›

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Blackberry employees reached a peak of over 17,000 in 2011 as the company continued to hire through 2009-2011. It was about 8000 in 2008 the first year of the financial crisis and recession and doubled in 3 years. The employee count is at 12,700 in 2013. The company was hit hard by the introduction of smartphones by Samsung and Apple. Blackberry now plans huge cuts of about 40% by the end of 2013. This shows how quickly the winds can change in the tech business field where disruptions for existing technology are the norm. A niche in the corporate business field was not sufficient to keep Blackberry from shrinking rapidly as businesses shifted to the new smartphone technology from rivals. Failure to anticipate new technologies can lead to irreversible losses. Blackberry shows the way down can be just as fast as the way up and a lost year or a wrong decision can be the difference between success and irreversible failure.

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R.I.M. management's response to questions about the company's strategy and response to the iPhone.

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BlackBerry Z10 Prices Drop to $49 Amid Weak Sales

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Wall Street Journal 09/19/2013

BlackBerry Stuck With $1 Billion in Unsold Phones

Wall Street Journal 09/21/2013

For BlackBerry Employees, 'It's Not Low Morale. It's No Morale.'

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CEO Heins's big bet on winning over the corporate technology market with the Blackberry 10. It comes with features that come in handy for corporate users and companies.

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RIM to Roll Out Emerging Market-Focused BlackBerry

Wall Street Journal 05/15/2013

BlackBerry Z10 Prices Drop to $49 Amid Weak Sales

Wall Street Journal 07/13/2013

Sales of BlackBerry's Q10 Keyboard Phone Fall Flat

Wall Street Journal 08/29/2013

BlackBerry to Slash Workforce by Up to 40%

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BlackBerry Stuck With $1 Billion in Unsold Phones

Wall Street Journal 09/21/2013

BlackBerry Staggers to a Deeper, $4.4 Billion Loss

New York Times 12/20/2013


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